Growth-Driven Digital Marketing Leader (Full-Funnel)

Universal Beauty Products Inc.; Glendale Heights (IL); On-site; USD 80,000 - 120,000; Full time

Job summary

Universal Beauty Products Inc. is seeking a Digital Marketing Manager to lead a comprehensive, full-funnel digital strategy across paid media, social, CRM, and eCommerce.

You will drive revenue growth, acquisition, and brand engagement while guiding a talented marketing team and coordinating with product launches. This role requires 5+ years in digital marketing analytics and performance marketing, with hands-on experience in Shopify, Klaviyo, and cross-channel optimization.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics or related field.
• 5+ years in digital marketing analytics, performance marketing, or eCommerce marketing (CPG experience preferred).
• Proven track record of driving revenue growth through digital channels and full-funnel marketing strategies.
• Strong experience managing paid media campaigns across Meta, TikTok, Google Ads, and similar platforms.
• Experience with Shopify and CMS platforms for website content management.
• Hands-on CRM/email marketing experience with Klaviyo, including automation and segmentation strategies.
• Strong analytical skills with reporting tools like Google Analytics and Meta Ads Manager.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid media, social, email/CRM, and eCommerce.
• Align campaigns with product launches, promotions, and brand strategy.
• Establish and track KPIs (ROAS, CAC, LTV, conversion rates, traffic, engagement).
• Manage and optimize paid advertising across Meta, TikTok, Google, and YouTube.
• Oversee website performance and eCommerce optimization (Shopify/WordPress).
• Lead CRM and lifecycle marketing efforts including email and SMS campaigns (Klaviyo).
• Collaborate cross-functionally with marketing, creative, eCommerce, and sales teams.
• Provide direction for digital content across channels and ensure brand alignment.
• Analyze performance data and deliver actionable insights and ROI reporting.
• Manage budgets and identify growth opportunities across channels.
• Oversee influencer partnerships and digital support for launches and events.
• Mentor and develop the digital marketing team.

Skills

Digital marketing

Analytics

Paid media

Email marketing

eCommerce

Education

Bachelor's degree

Tools

Shopify

Klaviyo

GA4

Google Ads

Meta Ads Manager

Job description

Universal Beauty Products Inc. is seeking a Digital Marketing Manager to lead a comprehensive, full-funnel digital strategy across paid media, social, CRM, and eCommerce.

You will drive revenue growth, acquisition, and brand engagement while guiding a talented marketing team and coordinating with product launches. This role requires 5+ years in digital marketing analytics and performance marketing, with hands-on experience in Shopify, Klaviyo, and cross-channel optimization.