Growth-Driven B2B SaaS Digital Marketing Lead

Thirty Capital; Charlotte (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading B2B SaaS company is seeking a Digital Marketing Manager situated in Charlotte, NC, to enhance the company's website, social media, and digital marketing efforts. The role involves planning and executing initiatives across various digital channels with a focus on optimizing web presence and converting leads. Candidates should possess a bachelor’s degree in Marketing and 3-5 years of relevant experience in digital advertising and website management, showcasing strong analytical and communication skills.

Qualifications

• Experience generating demand at a growing B2B SaaS organization.
• Strong hands-on experience managing websites and paid digital campaigns.
• Strong reporting and analytical skills.

Responsibilities

• Own ongoing website updates, including page creation and conversion optimization.
• Manage and execute organic social media programs across priority platforms.
• Plan, execute, and optimize digital advertising campaigns across various platforms.

Skills

Demand generation

Website management

Digital advertising

Analytical skills

Creativity and design sensibility

Communication skills

Proficiency in marketing analytics

Adaptability

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Pardot

Job description

This role will lead thewebsite, social media, and digitalmarketingeffortsforLobbyCRE.ai,leveragingtactics that increase brandawareness andtraffic, drive leadcapture and conversion,andfill the sales pipeline. The role willplan, execute, test, and reporton growthinitiativesacrosspriority digital channels, with a strong emphasis onowning day-to-day execution and continuous optimization of our web presence and paid programs.

Reporting to the VP of Marketing, this positionis responsible forwebsite updates and optimization, social media execution, and digital advertising,as well as supporting demand generation through email marketing, SEO, and marketing analytics and reporting.These activities play a keyrolein stimulating interest and intent for our solutions,generating qualified leads, andultimately drivingrevenue. This position requires an individual who enjoys a fast-paced learning environment, takesinitiative andownership of projects, and thrives on precise execution.

Key Responsibilities:

Website & Conversion Optimization(key priority)

Own ongoing website updates, including page creation, copy updates, layout improvements, and conversion optimization.

Develop, test, andoptimizelanding pages to improve conversion rates atdifferent stagesof the sales funnel.

Ensurewebsite messaging, CTAs, and offers align with business priorities and active campaigns.

Monitor website performance and user behavior toidentifyopportunities to improve engagement, conversion, and lead quality.

Social Media Execution(key priority)

Manage and execute organic social media programs across priority platforms to increase brand awareness, engagement, and traffic.

Translate content, events, and announcements into effective social campaigns that support broader demand generation goals.

Test formats, messaging, and posting strategies to improve reach, engagement, and downstream impact.

Digital Advertising(key priority)

Plan, execute, andoptimizedigital advertising campaigns across paid search, paid social, and other relevant platforms.

Conceptualize, produce, andoptimizeads with compelling copy, engaging graphics, and persuasive CTAs.

Regularly test and expand campaigns, creative, ad groups, audience targeting, and keywords to improve performance and efficiency.

Align paid advertising initiatives with campaigns across the marketing team, including content, events, and product initiatives.

Demand Generation & Analytics(support role)

Apply digital marketing best practices tobuildandexecutea repeatable playbook across priority channels.

Developastrongunderstanding of our brands,offerings, target audience, and messaging todrivehigh-impact lead generation.

Create and executea quarterly digital planwithprioritized initiatives,clearKPIs, andprojectedimpact on traffic, leads, and pipeline.

Monitor, test, andoptimizecampaignsagainst ROI andperformancegoalsusing data-driven insights

Measure,forecast, and reportonperformanceacross web, social, and paid channels,identifyingareas for improvement and growth

Share insightsand learningsfrom experiments and performance with key stakeholders.

Qualifications & Skills:

Experience generating demand at a growing B2B SaaS organization, with a proventrack recordof successes

Strong hands-on experience managing websites, social channels, and paid digital campaigns

Understanding of the lead generation, qualification, and nurture processes

Strong reporting and analytical skills,withtheability totranslate data into actionable insights

Strongcreativity and design sensibility withexcellent verbal and written communication skills

Proficiencyin marketing analyticsand advertising platforms

Entrepreneurial,hands-on attitude, with the abilitymanage multipleprioritiesand deadlines

Ability to adapt to shifting business, with a proactive drive for learning, improvement

Education / Experience Requirements:

Bachelor’s degree in Marketing, Communications, or a related field

3-5 years of relevant experience withwebsite management,digitaladvertising,andsocial mediamarketingfor B2B SaaS

2+ years of relevant experience in B2BSaaS(CREa plus)

Hands-on experience making HTML-based website updates

Experience with Salesforce, Pardot, and other marketing automation, operations, & analytics tools

Google ad certificationrequired

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