Growth-Driven B2B SaaS Digital Marketing Lead

Valid8 Financial, Inc.; Charlotte (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading B2B SaaS company is seeking a Digital Marketing Manager situated in Charlotte, NC, to enhance the company's website, social media, and digital marketing efforts. The role involves planning and executing initiatives across various digital channels with a focus on optimizing web presence and converting leads. Candidates should possess a bachelor’s degree in Marketing and 3-5 years of relevant experience in digital advertising and website management, showcasing strong analytical and communication skills.

Qualifications

• Experience generating demand at a growing B2B SaaS organization.
• Strong hands-on experience managing websites and paid digital campaigns.
• Strong reporting and analytical skills.

Responsibilities

• Own ongoing website updates, including page creation and conversion optimization.
• Manage and execute organic social media programs across priority platforms.
• Plan, execute, and optimize digital advertising campaigns across various platforms.

Skills

Demand generation

Website management

Digital advertising

Analytical skills

Creativity and design sensibility

Communication skills

Proficiency in marketing analytics

Adaptability

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Pardot

Job description

A leading B2B SaaS company is seeking a Digital Marketing Manager situated in Charlotte, NC, to enhance the company's website, social media, and digital marketing efforts. The role involves planning and executing initiatives across various digital channels with a focus on optimizing web presence and converting leads. Candidates should possess a bachelor’s degree in Marketing and 3-5 years of relevant experience in digital advertising and website management, showcasing strong analytical and communication skills.