Growth Director- Sports, US

Crypto.com; United States; Remote; USD 90,000 - 170,000; Full time

Job summary

An established industry player is seeking a Senior Performance Marketing Director to spearhead digital user acquisition in a rapidly evolving landscape of crypto and fintech. This role is essential for driving user growth and optimizing marketing strategies across various paid channels. You will lead a dynamic team, manage significant media budgets, and leverage data-driven insights to enhance campaign performance. With a focus on innovation and high-impact results, this position offers the opportunity to shape marketing initiatives in a cutting-edge environment. If you thrive in fast-paced settings and have a passion for growth marketing, this is the perfect chance to make a significant impact.

Qualifications

• 8+ years of performance marketing experience with leadership roles.
• Deep expertise in digital marketing for fintech or crypto products.

Responsibilities

• Lead performance marketing strategy, focusing on user acquisition and retention.
• Manage campaigns across various media channels to drive growth.

Skills

Performance Marketing

Digital User Acquisition

A/B Testing

Analytics Platforms

User Growth Strategies

Data-Driven Decision Making

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta Ads

Programmatic Advertising Tools

Analytics Tools

Job description

We are seeking an astute, hands-on Senior Performance Marketing Director to lead and scale digital user acquisition across all paid channels. This role is mission-critical for driving growth in a dynamic, high-impact environment at the convergence of crypto, fintech, and cutting-edge technology. You will be responsible for the strategy and execution across key performance channels, with a clear focus on user growth, ROAS, and acquisition cost efficiency. This role requires a proactive leader who is well-versed in the nuances of Web3 culture, consumer behavior in financial markets, and high-performance growth marketing.

Key Responsibilities:

Own the Performance Marketing Strategy:

- Develop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US

- Manage and oversee campaigns across different advertising activities across all media channels, including but not limited to Google (Search, Display, YouTube), Meta (Facebook, Instagram), X/Twitter, LinkedIn, TikTok, and programmatic channels.

Drive Growth at Scale:

- Build and manage full-funnel campaigns focused on user acquisition, activation, and retention.

- Identify growth opportunities through continuous experimentation and A/B testing.

- Optimize landing pages and conversion flows for both web and app acquisitions in collaboration with Product and Creative teams.

Data-Driven Execution:

- Manage and allocate substantial media budgets with a strong focus on efficiency and ROI.

- Utilize analytics platforms and attribution tools to evaluate campaign performance, user quality, and lifetime value.

- Report on key KPIs and growth drivers to executive stakeholders.

Hands-on Leadership:

- Lead and develop a regional performance marketing team, fostering accountability and continuous learning.

- Cultivate a high-performance culture that is data-informed, user-focused, and agile.

Requirements

• 8+ years of hands-on performance marketing experience, including 3+ years in a leadership role.
• Familiarity with the U.S. market, including consumer behavior, financial regulations, and industry trends across crypto, stocks, derivatives and banking.
• Deep platform expertise across paid social, paid search, programmatic, and mobile app user acquisition.
• Proven success in managing millions acquisition budgets and scaling digital marketing for consumer fintech or crypto products.
• Experience in the crypto, DeFi, fintech, or web3 environments
• Solid understanding of financial products, on-chain user behavior, and the web3 ecosystem.
• Highly analytical mindset with a strong grasp of marketing metrics, attribution models, and funnel performance.
• Comfortable operating in a fast-paced, startup environment characterized by high ambiguity and rapid change.