Growth Manager - Sports, US

Crypto.com; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is on the lookout for a Growth Marketing Manager to spearhead digital acquisition campaigns in the dynamic world of sports trading and derivatives. In this role, you will leverage your extensive experience to optimize high-impact marketing strategies across various paid channels, driving customer engagement and lifetime value. Your analytical skills will be crucial in measuring campaign performance and providing actionable insights to cross-functional teams. This is an exciting opportunity to make a significant impact in a competitive market while navigating the complexities of compliance and market sensitivity. If you're proactive and passionate about sports and crypto, this role is perfect for you.

Qualifications

• 4-6 years in performance marketing, with 1 year in sports trading or derivatives.
• Expertise managing campaigns with seven-figure budgets across states.

Responsibilities

• Develop and optimize paid campaigns across Google, Meta, and YouTube.
• Monitor campaign performance and produce reports on key KPIs.
• Ensure compliance with regulations and stay updated on market trends.

Skills

Performance Marketing

Campaign Management

Analytical Skills

Attribution Modeling

A/B Testing

Customer Lifecycle Management

Knowledge of U.S. Sports Culture

Tools

Google Analytics

Google Ads

Meta Ads

Programmatic DSPs

Job description

We are seeking a skilled Growth Marketing Manager with extensive experience in the U.S. sports trading/sports contracts, prediction markets, and derivatives products industry to lead and optimize digital acquisition campaigns across key paid channels. In this role, you will be responsible for planning, executing, and refining high-impact campaigns that drive customer acquisition, engagement, and lifetime value in a competitive, regulated market. This position is ideal for a proactive individual who understands the nuances of crypto, sports-contract customers, derivatives, prediction markets, and the performance strategies that yield substantial results in this arena.

Responsibilities:

Campaign Execution & Optimization:

- Develop, launch, and optimize paid campaigns across Google (Search & Display), Meta, programmatic platforms, YouTube, and emerging sports enthusiast platforms.

- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within CPA targets.

- Customize creative and messaging in accordance with regional regulations, sports calendars, and user intent.

- Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency.

- Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.

Measurement & Reporting:

- Monitor campaign performance utilizing tools such as Google Analytics, Adjust, and platform-specific dashboards.

- Produce comprehensive reports on KPIs including CAC, ROAS, CTR, conversion rate, and LTV.

- Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.

Compliance & Market Sensitivity:

- Ensure all marketing activities are compliant with state-level regulations and partner requirements.

- Stay informed about legal landscapes, industry trends, and competitor activities within sports trading, and derivatives markets.

Requirements

• 4–6 years of experience in performance marketing for the finance industry, with a minimum of 1 year specifically in sports trading, sports contracts, prediction markets, or U.S. derivatives products.
• Proven track record managing acquisition campaigns with seven-figure budgets across multiple states.
• Expertise in paid channels such as Google Ads, Meta, programmatic DSPs, and other ad platforms.
• Strong understanding of attribution modeling, A/B testing, and customer lifecycle in the sports trading space.
• Robust analytical skills with a performance-oriented mindset.
• Experience collaborating with creative, compliance, and data teams.
• Deep knowledge of U.S. sports culture, major leagues (NFL, NBA, MLB, NCAA), and seasonal trends.