Growth Director, Market Development

Axogen; Florida; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Day-one benefits

Educational assistance available for所有

Job summary

Axogen is seeking a Director of Market Development to lead market strategy, plan and execute programs that accelerate growth across priority segments. The role reports to the CMO and drives adoption of Axogen's nerve repair algorithms in clinical practice.

The position requires a Bachelor's degree, 10+ years in medical device marketing/product management, and strong strategic and leadership skills; travel up to 35% domestically, with some international travel expected.

Qualifications

• Bachelor's degree required.
• Advanced educational degree desirable.
• Minimum 10 years of progressive marketing and product management experience in medical devices, surgical implants, or biotech.

Responsibilities

• Develop and execute market development strategies to change entrenched clinical behavior.
• Drive strategic market segmentation, targeting, and positioning to accelerate adoption.
• Translate market data into measurable growth outcomes and align with sales processes.
• Identify growth opportunities across new markets and evolving customer needs.
• Lead planning and execution of integrated marketing programs to strengthen brand perception.

Job description

Job Description

Job Description

Axogen is committed to building and maintaining a strong and gratifying company culture that fosters professional growth. Our hands-on and personal approach makes transitioning to a new job a seamless and enjoyable process. Most benefits are effective on day one!

Axogen is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or veteran status.

Why you'll love working at Axogen:

• Friendly, open, and fun team culture that values unique perspectives
• Company-wide dedication to profoundly impacting patients' lives
• Comprehensive, high-quality benefits package effective on date of hire
• Educational assistance available for all employees
• Matching 401(k) retirement plan
• Paid holidays, including floating holidays, to be used at your discretion
• Employee Stock Purchase Plan
• Referral incentive program

Axogen Mission and Business Purpose

Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions, we will guide and expect the market and design requirement specifications underlying our engineering, business development, and clinical research activities, objectively target advancements in standards of care.

Job Summary of the Director, Market Development

The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization. The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensure fulfilment of Axogen's mission and business purpose. This role leads the planning and execution of integrated marketing programs that strengthen Axogen's brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standard‑of‑care status.

Requirements of the Director, Market Development

• Bachelor's degree required; Advanced educational degree desirable.
• Minimum of 10 years of progressive experience in marketing and product management within the medical device, surgical implant, or biotech industry.
• Conceptual and applied understanding of strategy, and the strategic planning process.
• Demonstrated success in developing and scaling new market opportunities, preferably involving disruptive or paradigm‑shifting technologies.
• Strong technical and clinical acumen with the ability to shape evidence generation supporting adoption and reimbursement.
• Proven experience leading market change, measuring penetration, and driving uptake across adopter segments from early adopters to early majority.
• Experienced people leader with a strong record of talent development and employee engagement.
• Ability to make decisions with imperfect data and establish performance measures to enable course correction.
• Strong interpersonal, written, and verbal communication skills with the ability to influence across multiple stakeholder groups.
• Ability to manage multiple priorities in a fast‑paced environment, on time and within budget.
• Willingness to travel domestically up to 35%, with some international travel expected.

Responsibilities of the Director, Market Development

The specific duties of the Director, Market Development include but are not limited to:

Market Strategy & Direction

• Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care.
• Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes.
• Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen's nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status.
• Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria.
• Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs.
• Translate evolving and unme