Growth Director - Digital Wealth Acquisition (Remote/Hybrid)

Ytswealth; Northern (KY); Hybride; USD 90 000 - 100 000; Plein temps

Avantages offerts par ce poste

9 paid holidays

Flexible scheduling

10 days PTO

401(k) match up to 4%

Maternity and paternity leave

Medical – Dental – Vision – HRA – Life

Résumé du poste

YTS Wealth Management is seeking a Director of Digital Growth to lead data-driven acquisition and scale our digital presence for high-net-worth clients. You will drive measurable lead growth and oversee analytics, campaigns, and content strategy in a remote/hybrid setting.

The ideal candidate blends performance marketing expertise with analytical rigor and executive communication. This role may require travel to PA/VA branches as needed.

Qualifications

• 5+ years of progressive experience in digital performance marketing, preferably in financial services or a regulated industry.
• Expert-level proficiency in Google Ads (Search, Display, YouTube) with demonstrated success managing high-value lead funnels.
• Strong experience managing and optimizing Meta Ads campaigns for performance and lead quality.
• Advanced analytics capabilities, including conversion tracking, attribution modeling, and KPI development.
• Experience implementing tracking systems (GA4, Tag Manager, CRM integrations) to measure full-funnel performance.

Responsabilités

• Develop and execute a digital acquisition strategy focused on attracting qualified high-net-worth prospects.
• Drive measurable growth in qualified leads for client acquisition and advisor recruiting initiatives.
• Establish growth targets and build scalable, performance-driven campaigns.
• Own digital analytics strategy, including tracking architecture, attribution modeling, and reporting dashboards.
• Analyze campaign performance and optimize toward cost per qualified lead and long-term client value.
• Provide executive-level reporting with actionable insights.
• Manage digital marketing budgets with a focus on ROI and sustainable growth.
• Oversee cross-channel planning across paid search, paid social, display, retargeting, and email.
• Continuously test and optimize messaging, targeting, and funnel performance.
• Collaborate with internal leadership to translate thought leadership into high-performing campaigns.
• Coordinate content creation for digital funnels, landing pages, and paid campaigns.
• Oversee email marketing strategy, segmentation, automation, and performance optimization.

Connaissances

Digital marketing

Google Ads

Meta Ads

Analytics

CRM integrations

Compliance

Leadership

Outils

GA4

Tag Manager

CRM systems

Description du poste

YTS Wealth Management is seeking a Director of Digital Growth to lead data-driven acquisition and scale our digital presence for high-net-worth clients. You will drive measurable lead growth and oversee analytics, campaigns, and content strategy in a remote/hybrid setting.

The ideal candidate blends performance marketing expertise with analytical rigor and executive communication. This role may require travel to PA/VA branches as needed.