Growth Director, Brazil — Data-Driven & AI-Enabled

Wellhub; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Wellhub is seeking a User Growth Director for Brazil to shape growth strategy, drive member and subscriber growth, upgrades, and reactivation, while supporting engagement and retention. You’ll work with senior Brazil leadership, translate data into priorities, and lead strategic planning and hands-on execution with autonomy.

You’ll oversee an established regional team, apply AI to analysis, reporting, and campaigns, and align local tactics with global growth objectives, ownership of the

Qualifications

• Experience leading growth or marketing strategy for a major market with P&L trade-offs.
• Experience in owned channels, CRM or lifecycle marketing, and/or subscription growth.
• Proven ability to improve funnel performance using data-driven decisions.
• Strong analytical skills with direct data work and priority setting.
• Experience managing senior stakeholders and communicating to executives.
• Hands-on leader capable of switching between strategy and execution.
• People management experience coaching teams and accountability.
• Fluency in Portuguese (local market) and English (global).
• Practical experience using AI tools to accelerate analysis or campaigns.

Responsibilities

• Own Brazil’s User Growth strategy and regional marketing plan, including forecasting, KPIs, and ROI-informed resource allocation.
• Lead and develop the regional team with autonomy and accountability.
• Use AI tools to support analysis, reporting, market research, and campaigns.
• Translate data into priorities and align with global teams.
• Lead lifecycle campaigns across email, push, SMS, and WhatsApp and shape paid media.
• Collaborate with senior leadership and cross-functional stakeholders, communicating results clearly.
• Foster wellbeing and a supportive work environment.

Skills

Growth strategy

Lifecycle marketing

Data-driven decisions

Stakeholder management

People leadership

Portuguese fluency

English fluency

AI tooling

Tools

CRM platforms

Analytics tools

Job description

Wellhub is seeking a User Growth Director for Brazil to shape growth strategy, drive member and subscriber growth, upgrades, and reactivation, while supporting engagement and retention. You’ll work with senior Brazil leadership, translate data into priorities, and lead strategic planning and hands-on execution with autonomy.

You’ll oversee an established regional team, apply AI to analysis, reporting, and campaigns, and align local tactics with global growth objectives, ownership of the