Growth & Customer Experience Leader

Rockland, Inc.; Pennsylvania; Hybrid; USD 150,000 - 185,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k)

Paid holidays and PTO

Life and disability coverage

Hybrid work arrangement

Job summary

Rockland Manufacturing is seeking a Director of Marketing & Customer Experience to own demand generation, digital experience, CRM/marketing operations, and sales enablement. The role combines strategic leadership with hands-on execution to create a data-driven pipeline and improve the customer journey across dealer networks, end users, and parts channels.

You’ll lead cross-functional programs, own the CRM stack, and partner with Sales leadership to build a scalable commercial engine.

Qualifications

• 10–15 years in B2B marketing or commercial roles, with at least 5 years owning a full funnel
• Owned website or dealer portal end to end: brief, vendor, site structure, conversion and analytics
• Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot or Dynamics
• Generated pipeline that sales accepted and defined what qualifies as leads
• Experience marketing through channels (dealers, distributors, rental houses) or to technical end users (contractors, fleets, municipalities) in construction-related segments

Responsibilities

• Own four areas typically split across several people: demand generation and target acquisition, digital experience, CRM and marketing operations, and sales enablement
• Design the full customer journey from first search through dealer, order, parts and repurchase
• Collaborate with Sales leadership as internal customers for pipeline quality and coaching
• Manage agencies and contractors; in year one this is a player-coach role
• Target account-based marketing to named contractors, dealers and rental fleets

Skills

Demand generation

CRM management

Marketing operations

Digital journey

Account-based marketing

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Dynamics

Job description

Rockland Manufacturing is seeking a Director of Marketing & Customer Experience to own demand generation, digital experience, CRM/marketing operations, and sales enablement. The role combines strategic leadership with hands-on execution to create a data-driven pipeline and improve the customer journey across dealer networks, end users, and parts channels.

You’ll lead cross-functional programs, own the CRM stack, and partner with Sales leadership to build a scalable commercial engine.