Growth & Conversion Lead - Healthcare Memberships

MDVIP LLC; Boca Raton (FL); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement plans

Job summary

MDVIP is seeking a Lead-to-Sale Sr. Manager in Boca Raton to own the conversion funnel from marketing-generated leads to paid annual memberships.

This role requires a sales-driven mindset and fluency in marketing to optimize across channels, improve enrollment lift, and drive revenue growth. You will collaborate with Marketing, Sales, CRO, and Product teams, manage a cross-functional roadmap, and forecast weekly/monthly performance while reporting to executive leadership.

Qualifications

• 3–5+ years of experience in growth marketing, demand generation, or conversion rate optimization, with at least 3 years focused on lead-to-sale or lead-to-revenue funnel ownership within healthcare, wellness, subscription, or membership models.
• Demonstrated success managing initiatives across multiple acquisition channels simultaneously (organic, paid, local/referral).
• Proven track record improving lead-to-sale/lead-to-close conversion rates in a setting with a sales team or contact center handoff.
• Excellent written and verbal communication with the ability to convey sales impact across the organization.
• Strong analytical skills — comfortable building and interpreting funnel/conversion reports.
• Proficient in Microsoft Office with advanced Excel and PowerPoint.
• Experience with marketing automation platforms (Marketo) and analytics tools (GA4, Looker Studio).

Responsibilities

• Own the lead-to-sale conversion funnel across all acquisition channels.
• Improve the sales rate (lead-to-enrolled-member) for website leads.
• Identify friction points in the journey and drive cross-functional initiatives to resolve them.
• Manage a cross-functional roadmap of lead-to-sale initiatives with defined scope and prioritization.
• Partner with Organic Growth and paid acquisition owners to ensure lead capture and page experience support conversion goals.
• Collaborate with Membership Sales leadership to optimize value-prop messaging and handoffs.
• Work with Lifecycle Marketing/CRM to define customer journey and optimize nurture streams.
• Track and report on sales-rate KPIs and maintain accurate pipeline records.
• Influence CRM workflows (Salesforce, Marketo) related to lead status and reporting.
• Forecast membership sales using Marketing Analytics and report to leadership.

Skills

Growth marketing

Demand generation

Conversion rate optimization

Lead-to-sale ownership

Cross-functional collaboration

Data analysis

Excel & PowerPoint

Marketing automation (Marketo)

GA4 / Looker Studio

Tools

Marketo

GA4

Looker Studio

Salesforce

Job description

MDVIP is seeking a Lead-to-Sale Sr. Manager in Boca Raton to own the conversion funnel from marketing-generated leads to paid annual memberships.

This role requires a sales-driven mindset and fluency in marketing to optimize across channels, improve enrollment lift, and drive revenue growth. You will collaborate with Marketing, Sales, CRO, and Product teams, manage a cross-functional roadmap, and forecast weekly/monthly performance while reporting to executive leadership.