Growth Content Marketing Manager

Airwallex; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Airwallex is seeking a hands‑on Growth Content Leader to own and scale our global content engine for the payments product. You will craft SEO‑driven content, ebooks, guides, and one‑pagers, translating complex product capabilities into clear, conversion‑focused narratives.

You’ll partner with Product Marketing, Product, SEO, and Lifecycle teams to drive demand, pipeline, and revenue while balancing global consistency with local speed. Based in San Francisco.

Qualifications

• 6+ years in growth content marketing, demand gen, or SEO-led roles at high-growth B2B tech.
• Proven track record of turning content into traffic, MQLs, and pipeline.
• Exceptional writing and editing; explain technical products clearly.
• Strong SEO fundamentals: keyword intent, on-page optimization, linking.
• Data-driven; analyze performance and optimize beyond instincts.
• Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
• Comfort in fast-paced global environment; report progress and impact to stakeholders.
• Experience managing freelancers or agencies with a high bar for quality.

Responsibilities

• Establish Growth Content Marketing as a global discipline at Airwallex, establishing best practices and scalable processes.
• Own the end‑to‑end demand gen content strategy, spanning SEO, gated assets, mid‑funnel content, and product‑led narratives.
• Write, edit, and ship high‑impact content including SEO pillar pages, ebooks, whitepapers, long‑form guides, and one‑pagers.
• Partner with Product Marketing and Product to translate launches, features, APIs, and workflows into searchable, understandable content.
• Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution.
• Collaborate with SEO and Performance Marketing to align content with keyword intent and funnel stages.
• Be obsessive about measurement and iteration to optimize content for traffic, engagement, and pipeline impact.
• Maintain a high bar for content quality and technical accuracy.
• Build a structured experimentation mindset; scale what performs, refresh what doesn’t.
• Balance short‑term growth with evergreen content and durable demand.

Skills

Growth content marketing

SEO‑led content

Writing and editing

Data‑driven mindset

Cross‑functional collaboration

Freelancers management

CMS tools

Analytics

Tools

Webflow

WordPress

GSC

GA4

Ahrefs

Job description

About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

About The Team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What You’ll Do

Reporting to the Director, Global Growth Content, you will own and scale Airwallex’s growth and demand generation content engine globally on the payments product. You will work closely with global and regional teammates across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle to build content that drives qualified demand, pipeline, and revenue. This role is ideal for a hands‑on content leader who loves writing and editing SEO content, ebooks, guides, and one‑pagers, and who is excited to go deep on technical product narratives—translating complex capabilities into clear, compelling, conversion‑oriented content. You will join the Airwallex Marketing team during a critical period of growth. As we scale, we are building a team that balances global consistency in content strategy, quality, and process, with local flexibility and speed in execution. This is a unique opportunity to help shape how growth content drives the next phase of Airwallex’s expansion. This role is based in San Francisco.

Responsibilities

• Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high‑performing team over time.
• Own the end‑to‑end demand gen content strategy, spanning SEO, gated assets, mid‑funnel conversion content, and product‑led narratives.
• Write, edit, and ship high‑impact content including:
  • SEO pillar pages, cluster articles, and comparison content.
  • Ebooks, whitepapers, and long‑form guides.
  • One‑pagers, solution briefs, and product explainers.
• Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.
• Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.
• Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals.
• Be obsessive about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.
• Hold a high bar for content quality and technical accuracy, ensuring clarity without oversimplifying complex concepts.
• Build a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn’t.
• Balance short‑term growth outcomes with longer‑term investments in evergreen content, topical authority, and durable demand.

Who You Are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum Qualifications

• 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high‑growth B2B technology company.
• A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
• Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
• Strong understanding of SEO fundamentals, including keyword intent, on‑page optimization, internal linking, and content clustering.
• A data‑driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.
• Experience partnering cross‑functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
• Comfort working in a fast‑paced, global environment and communicating progress and impact to key stakeholders.
• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
• Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Compensation Range: $110K - $170K