Growth Content Engineer

Railway; San Francisco (CA); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Equity grants

Equipment stipend

Job summary

Railway is hiring a remote, globally distributed Content Marketing Engineer to optimize AEO and SEO through writing and engineering. You will own content strategy, performance analysis, and cross-functional collaboration to elevate our documentation, blog, and product storytelling.

You will work with engineers and developers to produce educational content, deploy app examples on Railway, and influence site architecture and performance across global audiences.

Qualifications

• Excellent writing and communication abilities.
• Ability to analyze data in AEO tools (e.g., Gauge) and observe user trends.
• Ability to explain complex technical concepts clearly.
• Comfort with ambiguity in an early stage startup.

Responsibilities

• Research and report on current performance in search, agents, and LLM chat to inform content priorities.
• Engineer content across owned assets to drive both SEO and AEO.
• Build standalone app examples to illustrate Railway capabilities.
• Improve documentation and blog to become top-ranked assets.
• Own technical site performance end-to-end and improve searchability.

Skills

Strong writing

AEO data analysis

Multilingual content

Prioritization

Technical content

Content strategy

Tools

Gauge

Job description

This is a remote position available anywhere in the world! Linkedin makes us show a country, but we hire the best people wherever they are.

At Railway, we make it extremely simple for engineers to deploy logic without thinking about servers. Our goal is to make developers orders of magnitude more efficient by becoming the operating system for modern development.

Content marketing is an often misunderstood role, and we have shaped this particular role to be focused on AEO via a combination of writing and engineering. You should be knowledgeable about modern cloud infra, how to rank in both search and agents, and be an excellent writer.

This is a high impact, high agency role where you are given a high degree of autonomy to work with any function you desire while receiving any support from the team you need. As an early hire in this area, we expect you to wear a lot of hats while setting the strategy.

Want to learn about our work culture? Here is a three-part blog series that will help you see the unique ways our team works (Parts 1, 2, 3, and 4).

About the role

For this role, you will:

• Research and report on our current performance in search, agents, and LLM chat to inform where our content needs to be improved or added to.

• Engineer content across our owned assets to drive both conventional search (SEO) as well as agentic search (AEO).

• Build standalone app examples to clarify for both new users and LLMs what can be done on Railway and how Railway works.

• Make our documentation and blog into top-ranked assets, including writing guides and refining our site architecture.

• Own our technical site performance end-to-end, improving our searchability.

About you

• Strong and clear communication style, particularly in writing

• Ability to analyze data in AEO tools (like Gauge) and user trends to impact what you write about, and measure the results of your work.

• A enthusiast about our product, Railway uses Railway to build Railway. (Say that 5 times fast) You should be able to share insights with developers of all stripes to let them know how our product can help them

• A great sense of direction and prioritization when it comes to dealing with the ambiguity of an early stage startup

• Someone who is comfortable in a few different languages/stacks and can create educational content on how to deploy those projects on a public cloud (the status quo) or Railway (the thing we hope to be better than the status quo)

• Able to take really technical concepts and make it as easy to understand as possible

We value and love to work with diverse persons from all backgrounds

Things to Know

For better or worse, we're a startup; our team dynamics are different from companies of different sizes and stages.

• We’re distributed ALL across the globe, and that’s only going to be more and more distributed. As a result, stuff is ALWAYS happening.

• We do NOT expect you to work all the time, but you’ll have to be diligent about your boundaries because the end of your day may overlap with the start of someone else’s.

• We’re a small team, with high ownership, who are not only passionate about what we do, but seek to be exceptional as well. At the time of writing we’re 21, serving hundreds of thousands of users. There’s a lot of stuff going on, and a lot of ambiguity.

• We want you to own it. We believe that ownership is a key to growth, and part of that growth is not only being able to make the choices, but owning the success, or failure, that comes with those choices.

Benefits and Perks

At Railway, we provide best in class benefits. Great salary, full health benefits including dependents, strong equity grants, equipment stipend, and much more. For more details, check back on the main careers page.

Beyond compensation, there are a few things that we believe that make working at Railway truly unique:

• Autonomy: We have very few meetings. Just a Monday and a Friday to go over the Company Board. We think your time is sacred, whether it’s at work, or outside of work.

• Ownership: We’re a company with a high ownership, high autonomy culture. We hope that you’ll come in, help us, and over the course of many years do the best work of your life. When we bring you onboard, we expect you to change the company.

• Novel problems/solutions: We’re a startup that’s well funded, with cool problems, which lets us implement novel solutions! We abhor “busywork” and think, whether it’s community, engineering, operations, etc there’s always opportunity for creative and high leverage solutions.

• Growth: We want you to grow with us, but we know that talent is loaned, so when you figure out what area you want to grow in next, whether it’s at Railway or outside, we’ll make sure you land there.

How We Hire

No tricks. No surprises. Here’s the entire process.

1. Talk with us about the role

   • This is completely open ended and we’re just trying to see who you are, what you want to do, and where you wanna go.

2. Work on a small project to discuss in the interview

   • Asynchronously implement the following:

   • Build something and deploy it on Railway using as many features as possible

   • You will submit your solution before the interview, and you’ll sit down with a member of the team and go over the above. We’ll poke into your solution, as well as get you acquainted with a member of the team.

   • You can, and SHOULD ask us questions ahead of time if you have them.

3. Review your solution with the Team

   • You’ll sit down with someone on the team and go over the above. We’ll poke into your solution, as well as get you acquainted with two more members of the team.

   • Looking for: Learn about your problem solving skills. How you break down a problem and how you present a solution.

   • Interview Structure (60 Minutes):

     • Pre-work (submitted before your interview): Build and deploy your project
     • 0-5 minutes: Introduction
     • 5-20 minutes: Walking through the project
     • 20-50 minutes: Walking through how you think about content, relations, intersection with other roles
     • 50-60 minutes: Time for you to ask your interviewers questions

4. Meet the Team

   • You’ll meet the Team, which will be comprised of 4 people from vastly different sections of the company.

   • Looking for: How you work with the rest of the team and communicate.

5. Offer and Details Chat with CEO

   1. Finally, we will go over the process, the role, and hammer out the details about your position, onboarding, and all the deets.

Final Note: The interview goes both ways. Once again, please ask us things. Many things! Hard things. That’s what we’re here for.

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