Growth Campaign Manager — Mental Wellness

Healthy Gamer; Houston (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Healthy Gamer is seeking a Campaign Manager to lead go-to-market efforts for memberships and coaching programs. You will partner with product managers to launch features across web, email, social, and other channels, using HubSpot and Amplitude data to optimize campaigns and drive meaningful connections with people seeking mental health resources.

You will own campaign production, testing, and lifecycle email programs, helping scale marketing for both consumer and B2B opportunities while

Qualifications

• 7+ years in marketing, incl. product launches/go-to-market campaigns.
• Experience collaborating with product managers on launches and feature releases.
• Strong web, email, and social copywriting with value propositions.
• Hands-on HubSpot: email builds, workflows, segmentation, reporting.
• Comfort with data: read dashboards, run A/B tests, explain results.
• Proficiency with web analytics tools (GA4/Amplitude/Metabase), CMS tools (Framer), design tools (Figma).
• SEO and GEO strategy, and CRO on landing pages.
• Organized and self-directed, able to drive launches from brief to post-launch.

Responsibilities

• Bring products and features to market by coordinating with product managers and content teams.
• Write briefs with goals, audience, messaging, channels, timeline, and success metrics.
• Drive campaigns across channels to boost traffic and conversions.
• Lead paid search opportunities beyond organic playbooks.
• Conduct post-campaign reviews and apply lessons to next launches.
• Oversee lifecycle emails and newsletters with segmentation and testing.

Skills

Product launches

Go-to-market campaigns

Copywriting

HubSpot

Amplitude

Web analytics

GA4

Metabase

Framer (CMS)

Figma

SEO

CRO

Data interpretation

Tools

HubSpot

Amplitude

GA4

Metabase

Framer

Figma

Job description

Healthy Gamer is seeking a Campaign Manager to lead go-to-market efforts for memberships and coaching programs. You will partner with product managers to launch features across web, email, social, and other channels, using HubSpot and Amplitude data to optimize campaigns and drive meaningful connections with people seeking mental health resources.

You will own campaign production, testing, and lifecycle email programs, helping scale marketing for both consumer and B2B opportunities while