Growth & Brand Architect — Marketing Leader

Cavender's; Tyler (TX); On-site; USD 250,000 - 350,000; Full time

Job summary

Cavender’s is seeking a Chief Marketing Officer to set enterprise marketing strategy and accelerate profitable growth across Cavender’s retail stores and Ecommerce channels. You will own the customer growth agenda, brand positioning, CRM, loyalty, lifecycle, and performance marketing, while translating strategy into a multi-year roadmap and leading a cross-functional team from Tyler, TX.

The role requires strong executive presence, budget ownership, and collaboration with Merchandising,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 12+ years of progressive marketing leadership experience, including senior or executive-level responsibility in retail, Ecommerce, consumer goods, lifestyle, or a comparable multi-channel business.
• Proven track record of building, integrating, and scaling marketing capabilities while delivering measurable revenue, customer, and brand growth.
• Deep experience across performance marketing, CRM/lifecycle marketing, loyalty, paid media, digital marketing, and Ecommerce growth.
• Experience developing and scaling loyalty, retention, customer data, segmentation, targeting, and personalization strategies.
• Proven brand leadership across positioning, creative, content, public relations, social media, and integrated omnichannel campaigns.
• Significant marketing budget and investment ownership with strong business and financial acumen and the ability to connect marketing spend to ROI, revenue, margin, and customer lifetime value.
• Experience building and developing high-performing, multi-disciplinary teams and senior leaders through growth, transformation, or organizational change.
• Executive presence and exceptional communication skills with the ability to influence senior leadership, align cross-functional teams, and represent the company externally.

Responsibilities

• Define and lead the enterprise marketing vision and multi-year strategy aligned with company growth, customer, and financial objectives.
• Serve as a senior strategic advisor to executive leadership, bringing customer, market, brand, and performance insights into enterprise decisions.
• Own end-to-end performance of the customer journey across digital and in-store touchpoints and ensure a consistent, differentiated customer experience.
• Establish full-funnel goals and accountability across customer acquisition, conversion, retention, loyalty, engagement, and customer lifetime value (LTV).
• Develop and execute customer acquisition, CRM, lifecycle, retention, and loyalty strategies that create sustainable customer and revenue growth.
• Lead the My Cavender’s loyalty program and the customer data, segmentation, targeting, and personalization strategy that supports deeper customer relationships.
• Own company-wide brand strategy, positioning, creative, content, public relations, and social media, protecting and strengthening Cavender’s brand voice and equity.
• Oversee paid media and performance marketing strategy, channel mix, agency performance, and investment allocation across the marketing portfolio.
• Own annual and multi-year marketing budgets; evaluate ROI, revenue impact, customer economics, and performance to reallocate investment toward the highest-value opportunities.
• Drive customer demand and profitable growth across Ecommerce and retail channels in partnership with Merchandising, Ecommerce, and Store Operations leadership.

Skills

Marketing leadership

CRM

Loyalty

Performance marketing

Brand strategy

Data analytics

Executive communications

Cross-functional leadership

Budget management

Marketing technology

Education

Bachelor's in Marketing/Business/Communications

Master's preferred

Tools

GA4

CRM systems

CDP

SQL

Job description

Cavender’s is seeking a Chief Marketing Officer to set enterprise marketing strategy and accelerate profitable growth across Cavender’s retail stores and Ecommerce channels. You will own the customer growth agenda, brand positioning, CRM, loyalty, lifecycle, and performance marketing, while translating strategy into a multi-year roadmap and leading a cross-functional team from Tyler, TX.

The role requires strong executive presence, budget ownership, and collaboration with Merchandising,