Chief Marketing Officer

Naked Wardrobe; Calabasas (CA); On-site; USD 250,000 - 360,000; Full time

Job summary

Naked Wardrobe is seeking a visionary Chief Marketing Officer to lead our brand into its next chapter of global influence. You will blend high-level storytelling with data-driven growth strategies and partner with design, product, and sales to align with demand and inventory.

As a member of the executive team, you will build a high-energy marketing organization, steward a premium brand presence across digital, wholesale, and retail, and optimize ROAS while protecting margins.

Qualifications

• Bachelor’s degree in marketing, business or related field (MBA preferred).
• 15+ years of progressive marketing management experience in fashion/e-commerce.
• 15+ years of executive leadership experience managing cross-functional teams.
• Deep proficiency with ERP, web analytics, CRM, and digital ad management.
• Strong communication, vendor negotiation, data analysis, and cross-cultural skills.

Responsibilities

• Brand Strategy & Narrative: Craft multi-channel narratives for global audience and product drops.
• Growth & Performance Marketing: Oversee budget; track ROAS, CAC, LTV, and conversions.
• Agency & Vendor Management: Build partnerships with agencies, PR, and influencer networks.
• Creative Direction & Standards: Maintain unified brand aesthetics across touchpoints.
• Team Leadership & Mentorship: Build a high-energy marketing team and culture.
• Cross-Functional Collaboration: Align marketing with design, product, production, merchandising, and sales.

Skills

Executive leadership

Brand strategy

Data analysis

Vendor negotiation

Cross-functional collaboration

Marketing strategy

Communications

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Fashion Merchandising, or related field (MBA preferred)

Tools

Google Analytics

CRM platforms

ERP systems

Digital advertising platforms

Job description

Naked Wardrobe is searching for a visionary Chief Marketing Officer (CMO) to lead our brand into its next chapter of global influence. We are on an incredible journey of growth, and as a key member of our executive leadership team, you will blend high-level creative storytelling with sophisticated growth strategies. We are seeking a leader who is as passionate about our community and aesthetic as they are about driving data-backed results. If you thrive in a fast-paced, innovative environment and want to make a lasting impact on a brand adored by millions, we invite you to join us.

Core Responsibilities

• Brand Strategy & Narrative: Craft and champion compelling multi-channel narratives that bring our seasonal collections and product drops to life for a global audience.
• Growth & Performance Marketing: Oversee the marketing budget and track key performance indicators (KPIs) including ROAS, CAC, LTV, and conversion rates to optimize ROI across all channels.
• Agency & Vendor Management: Build and manage strategic partnerships with external creative agencies, digital marketing firms, PR partners, and global influencer networks.
• Creative Direction & Standards: Establish and maintain unified brand aesthetics and quality standards across all public touchpoints, from digital advertising to premium packaging.
• Team Leadership & Mentorship: Cultivate a talented, high-energy marketing team, fostering a culture of creativity, collaboration, and professional excellence.
• Cross-Functional Collaboration: Partner closely with Design, Product Development, Production, Merchandising, and Sales leadership to align marketing initiatives with real-time consumer demand and inventory priorities.

Key Deliverables

• Execution of global marketing and growth strategies for all annual and seasonal product launches.
• Implementation of robust data frameworks and attribution dashboards to monitor real-time campaign performance.
• A cohesive, premium brand presence across digital, wholesale, and retail platforms.
• Optimized marketing budget allocation that drives growth while protecting margin targets.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, Fashion Merchandising, or a related field (MBA preferred).
• Experience: Minimum of 15 years of progressive marketing management experience, with a significant emphasis on contemporary fashion, e-commerce, or lifestyle apparel.
• Leadership: 15+ years of executive leadership experience managing cross-functional marketing and creative teams.
• Technical Skills: Deep proficiency with enterprise ERP systems, web analytics engines (Google Analytics, etc.), CRM platforms, and digital advertising management suites.
• Competencies: Exceptional communication, vendor contract negotiation, data analysis, and cross-cultural relationship management skills.