Growth Architect: Performance Marketing & SEO

Allposters; Indianapolis (IN); On-site; USD 70,000 - 100,000; Full time

Job summary

AllPosters.com is hiring a Performance Marketing & SEO Specialist to drive traffic and revenue through paid search, affiliates, and organic search. You will manage Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversee Rakuten affiliate relationships, and own the technical and content SEO roadmap.

Based at our Indianapolis facility, you will optimize ROAS, build scalable processes, and report findings to leadership while collaborating with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3–5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred.
• Experience working with product data feeds and shopping campaigns.
• Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads).
• Proficiency in Google Analytics 4, Google Search Console, and Botify.

Responsibilities

• Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency.
• Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting.
• Monitor and manage budgets; flag pacing issues and reallocate spend to maximize return.
• Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates.
• Conduct ongoing search term analysis, negative keyword management, and competitive research.
• Produce regular performance reports and translate data into clear recommendations for leadership.
• Stay current on platform updates, beta features, and industry best practices across all paid channels.
• Manage AllPosters’ affiliate program on Rakuten and other networks, including publisher recruitment, activation, and relationship management.
• Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners.
• Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin.
• Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant.
• Identify and onboard new affiliate partners that align with brand and audience strategy.
• Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition.
• Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy.
• Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent.
• Audit and improve site architecture, internal linking, metadata, page speed, and crawlability with web/development team.
• Develop and execute a content SEO plan that drives organic rankings for priority categories and products.
• Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends.
• Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps.
• Stay informed on Google algorithm updates and adapt strategy accordingly.
• Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs.
• Collaborate with Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned.
• Partner with the creative and content teams to brief assets needed for paid and organic initiatives.
• Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities.
• Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale.
• Develop scalable processes for content creation, deployment, and reporting.

Skills

Google Ads

Microsoft Ads

Criteo

Meta Ads

Rakuten Advertising

GA4

Google Search Console

Botify

Data analysis

Communication

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Google Ads

Microsoft Ads

Criteo

Meta Ads

Rakuten Advertising

Google Analytics 4

Google Search Console

Botify

Job description

AllPosters.com is hiring a Performance Marketing & SEO Specialist to drive traffic and revenue through paid search, affiliates, and organic search. You will manage Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversee Rakuten affiliate relationships, and own the technical and content SEO roadmap.

Based at our Indianapolis facility, you will optimize ROAS, build scalable processes, and report findings to leadership while collaborating with cross-functional teams.