Growth Analytics Lead — Web Personalization & Experiments

Visa; San Francisco (CA); Hybrid; USD 153,700 - 246,200; Full time

Benefits offered by this job

Comprehensive benefits package

Opportunity for bonus and equity

401(k) and wellness program

Job summary

A global payments technology leader seeks a Senior Manager in San Francisco to oversee web analytics, A/B testing, and personalization efforts. The role combines operational leadership with strategic insights to enhance Visa’s digital platforms. Candidates should have robust experience in analytics, strong communication skills, and the ability to collaborate with both technical and marketing teams. A Bachelor's degree with 8+ years of experience is required. This hybrid position promises significant impact and career growth within a dynamic environment.

Qualifications

• 8+ years of relevant work experience with a Bachelor Degree or 5+ years with an Advanced Degree.
• Proven experience managing direct reports and undertaking performance management.
• Experience with personalization frameworks or CDPs/DMPs.

Responsibilities

• Lead day-to-day analytics operations ensuring high data accuracy.
• Own end-to-end execution of the experimentation program.
• Develop personalization experiences using audience data.

Skills

Google Analytics

Tag management tools

Digital experience analytics

Experimentation platforms

Strong communication skills

SQL or scripting languages

Education

Bachelor Degree

Advanced Degree (e.g. Masters, MBA, JD, MD)

Tools

Looker Studio

Tealium

ContentSquare

Optimizely

Job description

A global payments technology leader seeks a Senior Manager in San Francisco to oversee web analytics, A/B testing, and personalization efforts. The role combines operational leadership with strategic insights to enhance Visa’s digital platforms. Candidates should have robust experience in analytics, strong communication skills, and the ability to collaborate with both technical and marketing teams. A Bachelor's degree with 8+ years of experience is required. This hybrid position promises significant impact and career growth within a dynamic environment.