Consumer Bank Checking Acquisition & Marketing Analytics Manager

KeyBank; Brooklyn (OH); On-site; USD 96,000 - 181,000; Full time

Job summary

KeyCorp's Consumer Bank Checking Acquisition & Marketing Analytics team seeks a Business Analytics Manager to drive household and checking portfolio growth. This player-coach role blends mentorship with hands-on analysis of campaigns, dashboards, and valuations to enable business decisions.

You will lead campaign strategy, audience design, forecasting, and marketing spend planning for a multi-million dollar budget, delivering rigorous insights to senior leadership and mentoring analysts to raise

Qualifications

• Bachelor's degree in a related field required.
• Master's degree preferred for analytics leadership.
• Minimum 5 years of relevant experience; 3+ years with master's preferred.

Responsibilities

• Lead business partner interactions and drive results aligned with priorities.
• Mentor and coach analysts; build campaign files, dashboards and valuations.
• Forecast household and portfolio growth; manage multi-million marketing budget.
• Translate data into actionable insights and communicate to senior leadership.

Skills

Excel

PowerPoint

SQL

Python

Data visualization

Education

Bachelor's degree (required)

Master's degree (preferred)

Tools

SQL databases

Power BI

Tableau

Job description

Location: 4910 Tiedeman Road, Brooklyn Ohio

The Consumer Bank Checking Acquisition & Marketing Analytics team is looking for a Business Analytics Manager to drive consumer household and checking portfolio growth. This role is for a player coach – someone who is equally comfortable mentoring analysts and personally pitching in to build out the campaign files, dashboards, and account and program valuations needed to enable the business to operate. This person will lead campaign strategy and audience design, checking and household growth forecasting, marketing spend forecasting for a multi-million dollar annual budget, and performance analytics that enable the business to connect marketing spend to measurable outcomes. This person will also lead the construction of business cases for the Checking Business and Performance Marketing teams covering new products, services, capabilities, and marketing channels. The ideal candidate excels at building customer segmentation based on data signals and customer research, translating complex data into actionable insights, and communicating up and down the reporting chain on where the leverage is. This is a fast-paced environment that will reward a leader who can stay calm under pressure, pivot quickly as performance and priorities shift, and deliver rigorous analysis without losing sight of the big picture. This role will require proactively managing partners and solving multiple problems for the business. It will also require the ability to prioritize multiple projects and manage self and others to tight deadlines. This role provides a unique opportunity to shape the future of Consumer Banking acquisitions and deliver measurable business outcomes, while growing net new households for KeyBank.

Essential Functions

• Proactively solve business problems leveraging complex data
• Leverage knowledge of KeyCorp and LOB strategy, business, and competition to anticipate needs and make recommendations
• Drive projects end to end; prioritize multiple projects; manage to tight deadlines
• Review deliverables; coach others on approach and work product
• Lead business partner interactions; drive for results and provide recommendations in alignment with business priorities
• Effectively communicate with team and business partners; articulate broad implications / impact of messages
• Address challenging situations; anticipate and address conflict by demonstrating managerial courage
• Proactively coach and guide the work of others; Serve as mentor within and beyond own team
• Manage integration of activities typically within own team
• Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice
• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key

Education

• Bachelor's degree in computer science, Economics, Finance, Financial Mathematics, Statistics, or the Natural Sciences (required)
• Master's Degree in Analytics, Computer Science, Economics, Finance, Financial Mathematics, Statistics, or the Natural Sciences (preferred)

Work Experience

• A minimum of 5 years of relevant experience and a bachelor's degree (required)
• A minimum of 3 years of relevant experience and a master's degree (preferred)

Skills

• Skill in using Microsoft Excel and PowerPoint for data presentation
• Ability to write queries or code including complex joins
• Ability to use business intelligence and data visualization tools to tell impactful stories with data
• Ability to work with analytical programming languages for data analysis like Python, R, SQL, Java
• Understanding of process flow and automation
• Ability to work with big data
• Ability to navigate data warehouse and/or data supply chain
• Excellent written and verbal communication skills; develops writing skill in others;
• Recognizes the need to deliver the right message at the right time through the right channel; Articulates the broad implications / impact of a message;
• Anticipates and addresses conflict and challenges, able to have touch conversations;
• Strong presentation development; can coach and guide others to get to the appropriate level of detail and send an effective message;
• Comfortable presenting to senior levels with ability to adapt or change course with confidence;
• Demonstrates executive presence
• Demonstrated leadership; may have direct reports;
• Sought out for advice and serves as mentor within and beyond immediate team;
• Manages the integration of activities typically within own team;
• Demonstrates executive presence; Offers an opinion and contributes to the conversation;
• Holds themselves and others accountable
• Demonstrated ability to engage and partner at mid- to senior leadership levels;
• Established reputation as an effective and collaborative partner;
• Coaches and develops relationship building skills in others;
• Demonstrates managerial courage and willing to dissent from others;
• Influences others through persuasion and organizational / professional savvy
• Understands LOB and KeyCorp strategy; Leverages knowledge of our competition and the business to anticipate needs and make recommendations;
• Contributes materially to LOB strategy; Understands how business works; Connects the day-to-day work of team by effective translation of business drivers
• Is a critical thinker; Sees the “bigger picture”;
• Advises leaders to make informed decisions based on keen critical thinking and problem-solving ability;
• Sought out for perspective and guidance with tackling challenges;
• Can make decisions; Considers longer-term business strategy in recommending solutions

Core Competencies

All KeyBank employees are expected to demonstrate Key’s Values and abide by Key’s Code of Conduct.

Physical Demands

General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

Travel

Occasional travel to include overnight stay.

Work Location Category

Hybrid (3+ days)

Compensation and Benefits

This position is eligible to earn a base salary in the range of $96,000.00 - $181,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives. Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Equal Opportunity Statement

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law. Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [e-mail].

Company Culture

KeyBank is an organization collectively committed to helping you unlock your potential and discover what truly drives you. Working here means sharing our purpose to help our clients, colleagues, and communities thrive. You’ll find genuinely supportive teammates, a flexible, inclusive work environment, challenging projects, accessible leaders, and opportunities to grow in your position and your career. For 200 years, Key has opened doors in our communities. Let us open one for you.