Growth Analytics Lead

Carbon Data Solutions; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Airwallex is seeking a Marketing Analytics professional to transform data into actionable insights. You will partner with Growth, Marketing, Sales, and Product to measure ROI, build dashboards, and run experiments that drive scalable growth across the business.

The role requires 2+ years in analytics, strong SQL/Python/R skills, and experience with digital marketing channels in a B2B setting. Knowledge of MMM and RoAS is advantageous.

Qualifications

• 2+ years in Marketing Analytics or similar role.
• Experience with digital marketing channels in B2B (paid media, SEO).
• Knowledge of RoAS, incrementality testing and MMM helpful.
• Strong SQL, Python, or R skills; data modeling a plus.
• Experience presenting to executives and cross-functional teams.
• Excellent communication in high-growth environments.
• Experience in tech, financial services, or high-growth firms advantageous.
• Familiarity with Google Ads, Analytics; Marketo and Salesforce beneficial.
• Ability to develop ML models and AI in analytics workflows.

Responsibilities

• Derive data-driven insights with Growth, Marketing, Sales, and Product.
• Assess performance and ROI of marketing initiatives.
• Develop dashboards and scalable measurement frameworks.
• Identify trends to sharpen growth and marketing strategies.
• Act as SME for marketing KPIs and analytics best practices.
• Design experiments to measure ad spend, brand campaigns, and more.
• Translate business challenges into high-impact analytics projects.
• Communicate results to technical and non-technical audiences.

Skills

Marketing Analytics

SQL

Python

R

Dashboards

Experiment Design

Communication

Cross-functional Collaboration

RoAS & MMM

Tools

Google Ads

Google Analytics

A/B Testing

Marketo

Salesforce

Job description

Airwallex is seeking a Marketing Analytics professional to transform data into actionable insights. You will partner with Growth, Marketing, Sales, and Product to measure ROI, build dashboards, and run experiments that drive scalable growth across the business.

The role requires 2+ years in analytics, strong SQL/Python/R skills, and experience with digital marketing channels in a B2B setting. Knowledge of MMM and RoAS is advantageous.