Growth

Nuha; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Nuha, a New York City-based research lab, seeks a growth-focused leader to own our direct-to-consumer business and online store. You will scale the ecommerce experience from product pages to checkout, while building our brand presence and a marketing engine that drives demand.

You’ll coordinate marketing with designers and contractors, forge influencer partnerships, and run experiments to optimize acquisition, conversion, and lifecycle metrics as we grow.

Qualifications

• Experience building or scaling a D2C business.
• Strong marketing capability to build brand and drive growth.
• Ability to forge partnerships with influencers and collaborators.
• Data-driven approach: track metrics, run experiments, and act on results.
• Coordinate multiple workstreams with strong operational discipline.
• Collaborate creatively with designers and content creators.

Responsibilities

• Own the online store end-to-end—from product pages to checkout and post-purchase.
• Optimize conversion funnels and improve customer acquisition efficiency.
• Manage inventory planning, fulfillment coordination, and customer operations.
• Build systems to scale D2C operations as the company grows.
• Lead marketing strategy and channel selection, including influencer partnerships.
• Coordinate with designers on visuals and marketing assets; oversee media production.
• Launch campaigns, test new platforms, and iterate based on performance.

Skills

E-commerce experience

Growth marketing

Relationship building

Data-driven

Operational excellence

Creative collaboration

Job description

Nuha is a research lab based in New York City. We teach companions how to understand, interact with, and respond to humans and the physical world.

Your Role

You'll own our direct-to-consumer business and growth strategy. This means building and scaling our online store, establishing our brand presence, and creating the marketing engine that brings companions into people's homes. You'll turn product vision into market reality.

What You'll Work On

E-commerce & D2C

• Own our entire online store - from product pages to checkout experience to post-purchase
• Optimize conversion funnels and improve customer acquisition efficiency
• Manage inventory planning, fulfillment coordination, and customer operations
• Build systems to scale D2C operations as we grow

Marketing & Brand

• Establish our marketing strategy and channels
• Build relationships with influencers and brand ambassadors
• Work with designers on graphics, social content, and marketing assets
• Coordinate with contractors on video production and other media
• Launch campaigns that tell our story and drive demand
• Run experiments to find scalable acquisition channels
• Track metrics, analyze data, and iterate on what works
• Test new platforms, partnerships, and creative approaches
• Balance brand building with performance marketing

Requirements

• E-commerce experience - You've built or scaled a D2C business before
• Marketing chops - You know how to build brand and drive growth
• Relationship building - You can forge partnerships with influencers and collaborators
• Data-driven - You track metrics, run experiments, and make decisions based on results
• Operational excellence - You can manage complex systems and coordinate multiple workstreams
• Creative collaboration - You work effectively with designers and content creators

Bonus

• Experience with physical products or hardware
• Brand building from early stages

Team

You'll work with a team of designers on marketing assets and coordinate with external contractors on video and media production.

Interview Process

• Phone screen
• Work trial

Location

NYC - In office. We're building a physical product and need to work together in person.

• A growth or marketing project you've owned - what worked and what didn't?