Group Sales Manager

StepStone-Hospitality-Inc; Charlotte (NC); On-site; USD 65,000 - 85,000; Full time

Job summary

StepStone-Hospitality-Inc is seeking a Group Sales Manager to partner with our Directors of Sales & Marketing and Group Sales, driving group business and maximizing revenue through proactive client engagement.

The successful candidate will excel in fast-paced environments, build strong client relationships, coordinate banquet details, and leverage market knowledge to enhance the hotel's reputation and profitability.

Qualifications

• Market position, banquet and F&B revenues, pricing and rate structures.
• Sales strategies and yield management.
• Booking trends and future hotel planning.
• Develop strong client relationships and networks.
• Make personal sales calls and site tours.

Responsibilities

• Drive and maximize top line revenue by proactively generating group business.
• Cultivate strong client relationships and repeat business.
• Collaborate with Directors on sales strategy and planning.
• Develop banquet function details with clients.
• Upsell to improve on-site revenue.
• Attend trade shows and local events to create opportunities.
• Maintain detailed records of guest communications and meetings.
• Ensure adherence to marketing plan and policies.

Skills

Market knowledge

Banquet revenues

F&B pricing

Sales strategies

Yield management

Booking trends

Client relationships

Sales calls

Site tours

Upselling

Networking

Tools

Office software

Job description

Description

The Group Sales Manager, working with our Director of Sales & Marketing and Director of Group Sales, will be responsible for driving and maximizing top line revenue by proactively generating group business while cultivating strong client relationships. The ideal candidate is a highly motivated self-starter who enjoys a fast-paced environment and is passionate about interacting with our clients, guests, and associates to strategically elevate the performance and reputation of the hotel.

Requirements

• Comprehensive knowledge of market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
• Work closely with clients to develop all details of all banquet functions.
• Be fully knowledgeable of competitive markets outside the area.
• Be fully knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales strategies
• Follow Sales policies and procedures as developed in the annual Marketing plan
• Make personal sales calls
• Conduct site tours for potential clients
• Maintain professionalism in problem situations.
• Maintain detailed records of discussions with guest, including all meeting setups, food and beverage, etc.
• Upsell to improve revenue generation on property.
• Attend trade shows, industry and local events that create opportunities for networking
• Develop creative marketing techniques
• Achieve and exceed individual and team annual goals as established by the annual Marketing plan.
• Be fully knowledgeable of the role of rooms merchandising as it pertains to overall revenue and to periodically evaluate, assess and revise the parameters of the program.
• Achieve budgeted revenues and expenses and maximize profitability related to the sales department.
• Maintain correct procedures for credit control, financial transactions, and security of financial assets.
• Respond and resolve guest requests, complaints, or questions in a courteous and timely manner.

Ability to accurately use various office and sales software.