Group Product Marketing Manager, 8+ years of experience

Snap Inc.; Palo Alto (CA); On-site; USD 190,000 - 284,000; Full time

Job summary

Snap Inc. is seeking a Group Product Marketing Manager to lead the go-to-market strategy for high-impact products. This role requires a deep understanding of digital advertising and 8+ years of experience in product marketing. The ideal candidate will excel in strategic thinking, cross-functional collaboration, and data synthesis to drive impactful results.

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support programs

Qualifications

• 8+ years of experience in product marketing or digital marketing roles.
• Deep understanding of digital advertising.
• Experience leading complex projects across teams.

Responsibilities

• Lead go-to-market strategy and execution for high-impact products.
• Conduct market research to inform product development.
• Collaborate with cross-functional teams.

Skills

Strategic thinking

Digital advertising market understanding

Data synthesis

Presentation skills

Leadership

Education

BS/BA degree or equivalent

Tools

Looker

Job description

Group Product Marketing Manager, 8+ years of experience

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Group Product Marketing Manager, 8+ years of experience

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Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Group Product Marketing Manager to join our Revenue Product team at Snap Inc!

What you’ll do

• Lead GTM strategy and execution for high-impact products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
• Design frameworks for product positioning, launch planning, and advertiser activation
• Conduct in-depth research and synthesize insights to inform product development
• Collaborate with Product, Sales, and cross-functional leadership to align strategy
• Scale GTM processes and improve organizational go-to-market readiness
• Track adoption metrics and optimize marketing approaches accordingly
  
  

Knowledge, Skills & Abilities

• Deep understanding of digital advertising market dynamics and monetization levers
• Strategic thinker with the ability to influence cross-functional decisions
• Skilled at synthesizing research, data, and feedback into product insights
• Comfortable presenting to senior stakeholders and adapting narratives to audiences
• Ability to lead large, complex initiatives across multiple teams
  
  

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
  
  

Preferred Qualifications

• Experience leading marketing for advertising or technology products at scale
• Proficiency in GTM frameworks and strategic narrative development
• Ability to translate market intelligence into product direction
• Comfortable with data analysis and visualization using tools like Looker or similar platforms
  
  

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $190,000-$284,000 annually.

Zone B:

The base salary range for this position is $181,000-$270,000 annually.

Zone C:

The base salary range for this position is $162,000-$241,000 annually.

This position is eligible for equity in the form of RSUs.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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