Group Product Marketing Manager, Creator Partnerships

Google Inc.; New York (NY); On-site; USD 219,000 - 305,000; Full time

Job summary

Google is hiring a Group Product Marketing Manager for Creator Partnerships in New York. You will bridge product development and market execution, shaping positioning for creator products sold via IMA partners and the Social Agency ecosystem.

You will collaborate with Product, Sales, and Global Solutions to translate complex features into scalable marketing levers, driving global positioning and activation for creator-led advertising solutions.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in marketing across one or more fields (growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience with people management.
• Experience within the tech, media, or advertising industries.
• Experience using industry-standard datasets to measure marketing impact and refine market positioning.

Responsibilities

• Develop and execute comprehensive product marketing plans for YouTube’s creator and brand agreement solutions, targeting IMAs and creator marketing decision makers.
• Build strong partnerships across YouTube Business, GBO, YouTube and Ads Product teams, and third-party Ecosystem teams to accelerate Creator Partnerships globally.
• Oversee the development of market research and product roadmaps into clear, actionable value propositions and differentiators.
• Act as the primary marketing liaison between Product and Sales to align roadmaps with market needs and agency feedback.
• Validate product-market fit and claims using first- and third-party data to ensure market-leading Creator Partnerships offerings.

Skills

Experience owning outcomes

Cross-functional leadership

People management

Industry experience in tech/media/ads

Data-driven marketing

Influencer/creator marketing

Education

Bachelor's degree or equivalent

Job description

Group Product Marketing Manager, Creator Partnerships

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Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders;deep expertise in domain.

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• Bachelor's degree or equivalent practical experience.
• 13 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience with people management.
• Experience within the tech, media, or advertising industries.
• Experience using industry-standard datasets to measure the impact of marketing initiatives and refine market positioning.

Preferred qualifications:

• Experience building consensus among cross-functional teams and executive leadership without direct managerial authority.
• Expertise in influencer marketing agencies and creator-led brand agreements.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Deep industry fluency in digital video, social media and creator/influencer advertising across organic and paid.
• Proven track record of building consensus among cross-functional teams (Product, Sales, Eng) without direct authority.

About the job

As a Product Marketing Manager, you will bridge the gap between product development and market execution. You will define how YouTube’s creator products—specifically tailored for brand agreements—are positioned and sold through Influencer Marketing Agencies (IMA) partners and the Social Agency ecosystem. This is a highly cross-functional role requiring deep industry fluency. You will collaborate with Product, Sales, and Global Solutions teams to translate complex technical features into scalable marketing levers. By ensuring a clear value proposition and sales enablement, you will differentiate YouTube as the leading platform for creator-led brand growth in a crowded social landscape.

As a Product Marketing Manager, you will bridge the gap between product development and market execution. You will define how YouTube’s creator products—specifically tailored for brand agreements—are positioned and sold through Influencer Marketing Agencies (IMA) partners and the Social Agency ecosystem. This is a highly cross-functional role requiring deep industry fluency. You will collaborate with Product, Sales, and Global Solutions teams to translate complex technical features into scalable marketing levers. By ensuring a clear value proposition and sales enablement, you will differentiate YouTube as the leading platform for creator-led brand growth in a crowded social landscape. In this role, you will be leading business-to-business (B2B) product marketing for our creator marketing solutions across organic (creator partnerships) and paid (creator partnerships boost), as well as go-to-market for IMAs. You will be responsible for driving the global product positioning and activation strategy for YouTube’s suite of creator-led advertising solutions, focused on engaging the influencer marketing agency ecosystem. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

• Develop and execute comprehensive product marketing plans for YouTube’s creator and brand agreement solutions, specifically targeting Influencer Marketing Agencies (IMAs) and Creator Marketing Decision Makers.
• Build strong partnerships across YouTube Business (YT Biz), Global Business Organization (GBO), YouTube (YT) and Ads Product teams, and third-party Ecosystem teams in order to accelerate the Creator Partnerships ecosystem globally.
• Oversee the development of market research and product roadmaps into clear, actionable value propositions that differentiate YouTube from engaging social media platforms.
• Act as the primary marketing liaison between Product and Sales to align product roadmaps with market needs and agency feedback.
• Validate product-market fit and claims using first-party data and third-party research to ensure YouTube’s Creator Partnerships offerings remain industry-leading.

US: $219000 - $305000 (USD) + 25% bonus target + equity + benefits

Learn more about benefits at Google .

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.