Group PMM: Creative Cloud Packaging & Monetization

Adobe Inc.; New York (NY); On-site; USD 190,000 - 275,000; Full time

Job summary

Adobe is seeking a strategic Group Product Marketing Manager to own how Creative Cloud is packaged, monetize AI features, and launch AI-powered capabilities across products. You will lead a team and set the direction for packaging, pricing, and launches, collaborating across Product, Finance, and Marketing to present a unified view.

The ideal candidate embraces ambiguity, drives cross-functional initiatives, and has a track record of building compelling go-to-market plans and executive

Qualifications

• 10+ years in product marketing or related strategy role.
• 6+ years of experience in managing people.
• Experience with pricing, packaging, or monetization for software subscriptions.
• Experience bringing new or emerging technology products to market.
• Proven record leading cross-functional initiatives across multiple product lines.
• Excellent executive communication and storytelling.
• Data-driven with ability to interpret data and improve performance.
• BS in Marketing/Business or 10+ years marketing experience; MBA is a plus.

Responsibilities

• Develop the Creative Cloud offering strategy: use customer and market insights to define how plans are structured and priced across the portfolio, balancing customer value with business goals.
• Define and oversee a testing roadmap: build a roadmap for new packaging, pricing, and positioning concepts, and translate results into a go-to-market strategy.
• Drive GenAI adoption and monetization for creative professionals: evolve Adobe's AI monetization approach for new AI-powered capabilities, including agentic. Build product roadmaps, lead all aspects of customer-facing messaging, and track performance.
• Lead and develop your PMM team: Manage and grow a team of senior IC PMMs by fostering professional development, providing direction on execution, and removing roadblocks.
• Build cross-functional alignment: Partner with Product, Finance, Marketing, and other teams to drive initiatives forward without direct authority over them.

Skills

Product marketing

People management

Pricing & monetization

Cross-functional collaboration

Executive communication

Data-driven decision making

Education

BS in Marketing or Business

MBA (preferred)

Job description

Adobe is seeking a strategic Group Product Marketing Manager to own how Creative Cloud is packaged, monetize AI features, and launch AI-powered capabilities across products. You will lead a team and set the direction for packaging, pricing, and launches, collaborating across Product, Finance, and Marketing to present a unified view.

The ideal candidate embraces ambiguity, drives cross-functional initiatives, and has a track record of building compelling go-to-market plans and executive