Group Manager, Marketing Product Copy

LegalZoom; Mountain View (CA); Remote; USD 128,000 - 167,000; Full time

Job summary

An established industry player is seeking a dynamic Group Manager for Marketing Product Copy. This role is pivotal in shaping the content strategy and enhancing user experiences across products. You will lead a talented team, ensuring that messaging is consistent and aligned with brand standards. With a focus on collaboration and innovation, you will drive the development of engaging consumer-centered content while managing multiple projects. This remote-first position offers an exciting opportunity to make a significant impact in a forward-thinking company dedicated to diversity and inclusion.

Benefits

Medical, Dental, Vision Insurance

401k with Matching Contributions

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short-Term/Long-Term Disability Insurance

Wellness Benefits

Fringe Lifestyle Benefits up to $250

Qualifications

• 10-12 years of experience in content strategy or related fields.
• Strong online portfolio showcasing craft and impact.
• Experience leading teams in a fast-paced environment.

Responsibilities

• Lead and mentor a team of product writers, ensuring quality and timely work.
• Partner with cross-functional teams to create consumer-centered content.
• Conduct ongoing reviews of content effectiveness and identify improvements.

Skills

Content Strategy

UX Writing

Marketing Writing

Team Leadership

Customer Problem Solving

Communication Skills

Education

Bachelor's Degree in English

Bachelor's Degree in Journalism

Tools

Google Docs

Figma

Job description

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Description

About LegalZoom

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.

Where we work

In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

This position will be based in the Los Angeles area, but is 100% remote and is not required to come into the office.

Overview

LegalZoom’s marketing team is seeking a passionate and experienced people leader to build and grow our Product Copy function. This strategic problem-solver will be responsible for setting their vision for best-in-class experiences across our products and services and will have craft expertise across commercialization, content strategy, UX/UI writing, and product naming. We are seeking an expert who will be a player-coach role: a hands-on, multi-disciplinary leader who can mentor writers, pitch in on projects, and independently execute key, high-impact work. This role is for leaders who have a proven track record of deeply understanding consumers and products, building a team, delivering business results, and influencing cross-functional stakeholders.

You will

• Lead, manage, and mentor a team of high-performing product writers, providing guidance, feedback, and air cover.
• Coach projects and execution with a hands-on approach, actively diving into the details alongside your team. Foster the growth of your direct reports, helping them strengthen their foundations, develop their writing instincts, and confidently articulate their creative decisions.
• Partner closely with executives, product marketers, product designers, product managers, engineers, and research to create seamless consumer-first end-to-end experiences.
• Build and champion tailored consumer-centered approaches to content, defining guidelines and best practices that align with brand standards, product goals, and business objectives.
• Ensure consistency in messaging across consumer journeys, products, and touchpoints (purchase flows, emails, webpages, MyLZ), collaborating with marketing writers as needed, particularly on brand-forward messaging.
• Influence product decisions through craft expertise in consumer needs, commercialization, and user experience.
• Showcase depth of knowledge across LegalZoom’s products and services, business strategies, goals, consumers, the competitive landscape, as well as market trends.
• Proactively and consistently conduct ongoing reviews of content effectiveness and identify opportunities for improvement.
• Proactively seek feedback from cross-functional partners, and share a strong point of view backed up with personal expertise, customer input, and industry trends.
• Actively project manage the workloads and workflow of the product copy team as needed, ensuring quality work is being delivered on time, blockers are removed, and that team productivity is optimized at both the individual and group level.
• Lead hiring, onboarding, and ongoing development of product copy talent.
• Juggle multiple projects at one time, using strong prioritization and communication skills to manage time and expectations appropriately.
• Shape the Brand & Creative team culture by critiquing assets, sharing inspiration and trends, and being an active part of the team’s day-to-day operations.
• Think on your feet and execute quickly against deadlines.

You have

• 10-12 years of experience in content strategy, UX writing, marketing writing, or a related content or design discipline. Experience in e-commerce products and services (specifically online services with purchase flows - less so CPG) is preferred.
• Experience leading teams in a fast-paced, dynamic, work environment while actively managing multiple workstreams of the team end-to-end, ensuring quality work is being delivered on time, and that team productivity is optimized at both the individual and group levels.
• Obsession with solving customer problems, championing the customer’s needs, and expressing product experiences in ways they can navigate with ease.
• Bachelor’s degree or more in English, History, Journalism, or similar field.
• Have the ability to turn data and insight into copy that measurably enhances our customer experience and walk teams through your approach.
• Strong online portfolio showcasing craft, impact, and collaborative process.
• Top-notch written and spoken communication skills, with the ability to present to C-suite executives.
• Tenacious cross-functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners.
• Understanding of key business metrics and how UX plays a role in driving them.
• Commitment to quality and speed without compromising on either.
• Mastery of Google docs, experience working directly in Figma, especially working with components and managing stakeholder feedback, and familiarity with the latest innovation and tools, including AI.

LegalZoom is a remote-first company and the national range for this role is ($128,300 - $166,250). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:

○ Fertility

○ Mental Health

○ One Medical

○ Fringe lifestyle benefits up to $250

LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Legal Services

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