Group Events Sales Representative

Karl Strauss Brewing Company; Santa Ana (NM); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Rewards program

Paid vacation & holidays

Beer & merch discounts

Flexible schedule

Pet insurance

Job summary

Karl Strauss Brewing Company in Santa Ana, CA is seeking a driven field-based Sales Executive to grow the restaurant group and events channel. You will prospect, network, and manage a pipeline of private events and catering opportunities, spending significant time in the field representing the brand.

As the role combines sales and relationship-building, you'll work with local hotels, event planners, and venues to exceed revenue targets while coordinating with brewing operations and marketing to

Qualifications

• Located in Orange County or surrounding area.
• 1–3+ years of sales experience (restaurant group sales, events, hospitality, catering, or B2B).
• Strong outbound sales mindset and competitive drive.
• Excellent communication and follow-up skills.
• Comfortable working independently in a field-based role.
• Experience in restaurant group sales or event sales.
• Familiarity with CRM systems (Toast Catering, TripleSeat, or similar).

Responsibilities

• Prospect and develop new business through outbound sales, networking, and community engagement.
• Build and maintain relationships with corporate clients, hotels, event planners, and local organizations.
• Generate, manage, and convert a pipeline of private events, catering, and group dining opportunities.
• Spend significant time in the field developing business and representing the brand within assigned markets.
• Collaborate with brewpub operations and marketing teams to coordinate events, execute promotions, and ensure exceptional guest experiences.
• Manage sales activity, pipeline, and forecasting within the CRM while meeting established revenue goals and performance metrics.

Skills

Outbound sales

Communication

CRM experience

Independent field-based work

Tools

Toast Catering

TripleSeat

Job description

Position Overview

Location: Orange County – Santa Ana, CA 92707. Salary: $50,000 – $80,000 (commission-based with a guaranteed floor). Position Type: Full Time.

Responsibilities

• Prospect and develop new business through outbound sales, networking, and community engagement.
• Build and maintain relationships with corporate clients, hotels, event planners, and local organizations.
• Generate, manage, and convert a pipeline of private events, catering, and group dining opportunities.
• Spend significant time in the field developing business and representing the brand within assigned markets.
• Collaborate with brewpub operations and marketing teams to coordinate events, execute promotions, and ensure exceptional guest experiences.
• Manage sales activity, pipeline, and forecasting within the CRM while meeting established revenue goals and performance metrics.

Qualifications

• Located in Orange County or surrounding area.
• 1–3+ years of sales experience (restaurant group sales, events, hospitality, catering, or B2B).
• Strong outbound sales mindset and competitive drive.
• Excellent communication and follow-up skills.
• Comfortable working independently in a field-based role.
• Experience in restaurant group sales or event sales.
• Familiarity with CRM systems (Toast Catering, TripleSeat, or similar).

Benefits

• Medical, dental, vision, and life insurance.
• 401(k) plan with employer match.
• Rewards & recognition program.
• Accrued vacation time and paid holidays.
• Beer, food, and merchandise discounts.
• Flexible schedules/hours.
• Pet insurance discount and more.