Group Director, Experience Strategy (Pharma Ad agency Exp required)

EVERSANA; New York (NY); On-site; USD 143,000 - 200,000; Full time

Job summary

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry. We seek a Group Director, Experience Strategy to lead omnichannel and personalized experiences across brands and portfolios.

The role demands 10+ years in Omnichannel/Experience/Digital Strategy within Pharma or Healthcare marketing, excellent presentation skills, and a deep understanding of pharma HCP and patient journeys. Hybrid work and competitive benefits are offered.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 10+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
• Experience in Oncology is a must due to the client assignment.
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers.
• Strong analytical skills, with proven experience using data and customer research to inform strategic decisions.
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,).
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,).
• Adept at using AI systems and frameworks

Responsibilities

• Lead omnichannel strategy development and delivery across brands and portfolios.
• Coordinate internal and external workstreams, ensure alignment with business goals.
• Analyze user needs and data to inform strategic recommendations for clients.
• Create tactical briefs and implementation documentation for program execution.
• Drive transformation and modular readiness across brands; assess omnichannel maturity.
• Support growth initiatives and contribute to new business opportunities.
• Collaborate with senior leaders to develop innovative deliverables.
• Demonstrate commitment to diversity, equity, and inclusion throughout work.
• All other duties as assigned.

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

Pharma/Healthcare Marketing

Client relationship management

Presentation skills

Education

Bachelor’s degree in marketing, communications, or related field

Tools

PowerPoint

Word

Excel

Miro

Mural

Airtable

Salesforce Marketing Cloud

Veeva

Job description

Group Director, Experience Strategy (Pharma Ad agency Exp required)

• Full-time
• Department: Marketing Agency
• Job Family: CX, UX, SEO Content Strategy
• Compensation: USD 143,170 - USD 200,000 - yearly

EVERSANA INTOUCH®is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

WHAT DOES A GROUP DIRECTOR, EXPERIENCE STRATEGY DO?

The Group Director of Experience Strategy is an expert in omnichannel and personalized experiences, leading internal and external workstreams across individual brands and portfolios. As the day-to-dayleads ontheir brands, Group Directors play a key role in relationship building and are self-aware, exceptional presenters and storytellers. This role is rooted in collaboration and adaptability across varied stakeholders, ensuring customer experiences meet business goals, user needs, and offer clients an innovative edge.

Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, ContentPlanand recommendations, etc.

Understand end-user needs, double clicks into user flows to reduce friction andidentifyemotional connection points while ensuringoptimalaccessibility & inclusivity

Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution

Determineomnichannel maturity and enable transformation and modular readiness across brands

Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients

Support manager and Experience Strategy leadership on organic growth and new business initiatives

Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth

Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

All other duties as assigned.

WHAT ARE WE LOOKING FOR?

Bachelor’s degree inmarketing,communications, ora relatedfield.

10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field

Experience in Oncology is a must due to the client assignment

Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries

Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders

Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers

Strong analytical skills, with proven experience using data and customer research to inform strategic decisions

Expertisewith Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)

Proficiencywith digital collaboration and journey mapping tools (e.g., Miro, Mural,Airtable)

Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)

Adept at using AI systems and frameworks

OUR CULTURAL BELIEFS:

Patient Minded

I act with the patient’s best interest in mind.

Client Delight

I own every client experience and its impact on results.

Take Action

I am empowered and empower others to act now.

Grow Talent

I own my development and invest in the development of others.

Win Together

I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters

I speak up to create transparent, thoughtful and timely dialogue.

Embrace Diversity

I create an environment of awareness and respect.

Always Innovate

I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, itrepresentsthe low and high end of the salary range for this position and is not applicable to locations outside of theU.S.Compensation will bedeterminedbased on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers .More information about EVERSANA’s benefits package can be found at eversana.com/careers . EVERSANA reserves the right tomodifythis base salary rangeand benefitsat any time.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [e-mail] .