Group Director, Consumer Services

Power Digital; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Remote-friendly policy

Competitive compensation

Job summary

Power Digital is seeking a Group Director, Consumer Services to lead our premier client relationships and revenue growth across multiple D2C verticals. You will own expansion strategies, manage top-tier accounts, and drive AI-enabled workflows, while guiding a team of Account Directors and specialists.

You will shape strategy, oversee P&L, and partner with sales and product to deliver measurable outcomes. This role requires a proven leadership track record in digital marketing and a data-driven

Qualifications

• Leadership experience managing Account Directors or senior marketers.
• 10+ years of leadership in a digital marketing agency with lead-generation exposure.
• Proven ability to manage P&L and drive profitable growth.
• Deep fluency in lead-gen funnels, attribution, and metrics.

Responsibilities

• Own net revenue retention and expansion MRR for the division; drive monthly expansion targets.
• Maintain executive relationships with top accounts and conduct regular check-ins.
• Forecast retention weekly and ensure data accuracy across the division.
• Lead strategic expansion paths, including local SEO, call tracking, and cross-sell.
• Collaborate with Sales to sharpen positioning and win rates for the division.
• Oversee hiring, staffing, and career progression for the division.

Skills

Leadership

Account management

P&L management

Marketing strategy

Data-driven decisions

Tools

Call tracking

Lead routing

CRM systems

Local SEO tools

Marketing platforms

Job description

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A Day in the Life

The Group Director, Consumer Services is Power Digital's senior client relationship and revenue leader for lead-generation-driven businesses across personal finance, home services, hospitality, and other D2C verticals. Your clients live and die by lead volume, lead quality, and speed-to-lead — cost-per-lead, call and booking conversion, and the marketing-to-sales handoff move faster and get scrutinized harder than in almost any other vertical, and you manage your portfolio the way a fund manager runs a book: you know which accounts compound, which lead flow is at risk of drying up or degrading in quality, and exactly where to spend your time. You are the executive a client calls when a sales team starts complaining about lead quality or a call center falls behind on response time, and the leader an Account Director never wants to let down. The roles you consistently play day-to-day are: portfolio growth owner, talent multiplier, tech forward leader and AI systems thinker.

Key Responsibilities

• Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target
• Personally own executive relationships across the top 30–40% of the portfolio by MRR — direct relationship, not delegated
• Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account
• Maintain an accurate, self-owned retention forecast on a weekly basis — accountable for the accuracy of the division's retention data
• Track vertical-specific marketing signal such as cost-per-lead, lead-to-booked-appointment or lead-to-sale conversion, and speed-to-lead/call response time, since a breakdown in lead quality or responsiveness shows up in a client's sales pipeline before it shows up in a QBR
• Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps
• Partner with Account Directors to build value-based, consultative business cases — expansion should drive value, not be sold
• Identify and lead common Consumer Services expansion paths, including local and multi-location paid search/local SEO expansion, call tracking and lead-routing optimization, and cross-sell into adjacent lead-gen offers (e.g., financing programs, service plans, membership offers)
• Keep the Salesforce pipeline current and accurate — stages, forecast, and next steps updated weekly
• Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit
• Build and evolve vertical-relevant reporting frameworks for Consumer Services, including metrics such as cost-per-lead, lead-to-sale conversion rate, and call/booking quality
• Lead or play a key leadership role in final-round pitches for prospective clients where support is needed (e.g. $25k+)
• Bring vertical point of view and executive credibility to new business
• Partner with Sales to sharpen positioning, collateral, and win rate for the division's go-to-market
• Directly manage Account Directors and oversee the Associate Account Director pod that supports them
• Coach every direct report to operate as an AI-Native Growth Director, not a task manager — faster diagnosis, more client-facing time, less manual reporting
• Evaluate the team on Pulse sentiment, health scores, and expansion weekly — not just activity
• Raise the floor on AI adoption — no one on the team operates the old way
• Own hiring, staffing, capacity, and career pathing for the division; facilitate DAPs and career progression conversations
• Practice radical candor; deliver timely, actionable feedback that accelerates careers
• Identify and develop key talent for future Sr. Account Director & Group Director roles
• Lead training on vertical-specific and AI-native tools, processes, and strategies
• Vibe-codes prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly
• Designs AI workflows for the team — builds the system, not just uses the tools; models AI-forward behavior
• Runs Omega and Iris across the full portfolio and acts on the patterns they surface
• Decides which AI tools and workflows get adopted, when, and how across the division
• Owns division-level AI quality tradeoffs — where AI accelerates output, and where it must never touch client-facing work unreviewed
• Builds and evolves Power Circuit solutions specific to the division with AI-assisted research; runs a monthly audit to confirm adoption
• Collaborates with the innovation team on enhancements and optimizations that better serve the division's clients
• Consulted on the division P&L and accountable for the profitability of the portfolio
• Forecast the four pillars — Churn, Service Expansion, New Business, Efficiency — in partnership with the MD and VP
• Use the P&L and strategic growth bets to build the business case for headcount and investment; drive efficiency through technology, AI, and process improvement
• Own resolution of every escalation in the direct portfolio
• Partner with Data Intelligence, Media Planning, and Activation teams to keep strategy and execution connected
• Represent Power Digital in market — speaking, content, and client-facing points of view
• Become the internal knowledge hub other leaders turn to for vertical and division expertise

Role Requirements

• Department leadership and management experience required — has led Account Directors or senior marketers as direct reports
• 10+ years of leadership experience in a digital marketing agency, with lead-generation client work across personal finance, home services, hospitality, or other D2C verticals at the AD level or above
• Experience managing a P&L for profitable growth
• Deep marketing fluency in lead-gen funnels — cost-per-lead, cost-per-acquisition, call tracking, speed-to-lead, and the marketing-to-sales handoff; understands where that connection breaks down (e.g., a lead quality issue that isn't actually a marketing problem) and how to fix it structurally
• Channel and program strategy expertise — has built or overseen local and multi-location paid search, local SEO, and call-driven marketing programs, not just supervised execution
• Measurement expertise: attribution methodology for offline conversions such as calls, bookings, and in-store or in-home visits, where common models fall short for multi-location or regulated lead-gen businesses, and how to present alternative methodologies to a skeptical CFO or finance stakeholder
• Familiarity with regulatory and compliance considerations relevant to lead-gen verticals (e.g., TCPA, state licensing in personal finance) and how they shape campaign and call-handling design
• Has presented to and pushed back on C-suite and VP stakeholders when the data supported it — can hold a credible, data-backed conversation with a skeptical owner, GM, or finance executive about marketing's contribution to lead volume and quality
• Expertise in contract negotiation, client retention, and client growth
• Proven track record delivering high NPS and retention metrics across a portfolio
• Extensive knowledge of owned, earned, and paid marketing channels — content, SEO and local SEO, paid search, paid social, and programmatic
• Familiarity with Consumer Services-specific platforms and tools: call tracking and lead-routing platforms, local SEO/listings management tools, CRM systems, and multi-location or franchise marketing platforms
• Entrepreneurial spirit — energized by building, not just operating; contributes to product and go-to-market strategy, not just client management

Key Performance Indicators (KPIs)

Primary: Meet or exceed a 60% Expansion-to-Churn Ratio (ETCR) on a trailing 3-month average

Secondary Expectations

• 105% net revenue retention (trailing 6-month average)
• 100% MRR (Monthly Recurring Revenue) Growth target achievement (set annually)
• $200K in monthly service expansion pipeline creation across the division
• +90% employee retention rate
• Portfolio NPS at or above 8 (trailing 12 months)

Most Important Things (MITs)

• Division Business & Team Leadership
• New Business & Service Expansion Leadership
• Product Quality, AI & Systems Development

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.