Group Creative Director: Drive Brand Strategy & Campaigns

Piping Rock Health Products; Bohemia (NY); On-site; USD 140,000 - 220,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with Company Match

Pet insurance

Company events

Job summary

Piping Rock Health Products is seeking a Group Creative Director to drive the creative vision for our portfolio, including vitafusion, L'il Critters, Nature's Truth, and more. Lead cross-functional teams to translate business strategy into breakthrough campaigns across packaging, retail, digital, social, ecommerce, and shopper marketing.

You will partner with senior marketing leadership to develop brand strategies, platforms, and visuals, champion innovation, and elevate creative excellence

Qualifications

• Bachelor’s degree required in graphic design, advertising, marketing, or related field.
• 10+ years of progressive creative leadership experience in CPG or retail.
• Proven experience leading integrated brand campaigns across multiple channels.
• Strong portfolio showing strategic thinking and brand development.
• Excellent leadership, communication, and presentation skills.

Responsibilities

• Lead the overall creative vision and strategy across all company brands.
• Oversee the conceptualization of integrated campaign concepts, key visuals, and brand platforms.
• Align Packaging, Creative, and Content teams through scalable design systems and standardizing brief intake workflows.
• Partner with Marketing, Product Development, Sales, and Executive Leadership to bring business strategies to life through creative.
• Provide creative leadership for wholesale marketing, retail activations, shopper marketing, ecommerce, social, and experiential campaigns.
• Identify emerging consumer, design, and cultural trends to keep brands modern and competitive.
• Champion the adoption of creative tech, AI workflows, and DAM to drive cross brand scaling.
• Establish resource prioritization to balance high impact flagship campaigns with high volume requests.
• Mentor and inspire a high-performing creative organization while fostering collaboration and innovation.

Skills

Creative leadership

Brand strategy

Integrated campaigns

Portfolio

Leadership

Communication

Presentation

Education

Bachelor's degree in Graphic Design, Advertising, Marketing, or related field

Job description

Piping Rock Health Products is seeking a Group Creative Director to drive the creative vision for our portfolio, including vitafusion, L'il Critters, Nature's Truth, and more. Lead cross-functional teams to translate business strategy into breakthrough campaigns across packaging, retail, digital, social, ecommerce, and shopper marketing.

You will partner with senior marketing leadership to develop brand strategies, platforms, and visuals, champion innovation, and elevate creative excellence