Grocery CPG Digital Media Sales

AppCard, Inc.; United States; Remote; USD 100,000 - 115,000; Full time

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Job summary

AppCard, Inc. in the United States is seeking a high-performing CPG Digital Media Sales Manager to drive revenue across the full sales cycle. You will prospect, pitch, and close new partner accounts, focusing on net-new revenue with CPG brands and agency partners.

You will manage a high-value book of business, negotiate with C-suite stakeholders, and pursue strategic opportunities to accelerate growth. This is a remote, national role with travel for events.

Qualifications

• 5+ years of proven, quota-crushing sales performance in CPG, grocery retail tech, or digital media.
• Closing multi-million dollar deals and managing significant advertising budgets.
• Expert-level consultative selling with the ability to close at the brand-direct and C-suite level.

Responsibilities

• Prospect, pitch, and close new CPG partner accounts to consistently exceed monthly and quarterly revenue quotas.
• Own and grow a high-value book of business with a clear focus on net new revenue.
• Build and execute a strategic sales pipeline targeting high-value CPG brands and agency partners.
• Lead high-stakes negotiations with C-suite and brand-direct stakeholders to secure long-term media partnerships.

Job description

AppCard is a retail media and shopper-data company headquartered in Manhattan, NY. Our patented technology plugs into the point-of-sale systems of independent and regional grocers, capturing shopper identity and item-level purchase data in real time, both in store and online. That gives CPG brands something the big retail media networks can’t: a direct line to real, verified shoppers.. AppCard brings it together into one network that brands can target, activate and measure.

What brands get:

• Real shoppers, not modeled audiences. Target people by what they actually bought: category buyers, lapsed buyers, competitive buyers, down to the SKU.
• Omnichannel activation. Run one campaign across offers at the register, digital coupons, SMS, email and offsite media, all tied to the same shopper ID.
• Closed-loop attribution. Each campaign ties back to item-level sales, so brands see incremental lift, new-to-brand buyers and repeat purchases, not just clicks.
• Real-time analytics. Results and shopper insights arrive while the campaign is still running, so spend can be shifted mid-flight.

Everyone wins. Shoppers get offers that match what they buy. Retailers grow basket size and trip frequency. Brands win incremental buyers the national networks never reach.

The Opportunity

This is a pure sales role. Your job is to generate revenue. Reporting directly to the SVP of Retail Media, the CPG Digital Media Sales Manager is a hunter position with one mandate: close new business and exceed quota every single month. You will own the full sales cycle; from prospecting and pipeline development through negotiation and contract close; targeting CPG brands and agencies with AppCard’s industry-leading retail media and shopper data solutions.

If you have a proven track record of winning large CPG accounts, thrive in a competitive sales environment, and are motivated by uncapped earnings potential, this role was built for you.

What You Will Own

• Relentlessly prospect, pitch, and close new CPG partner accounts to consistently exceed monthly and quarterly revenue quotas
• Own and grow a high-value book of business with a clear focus on net new revenue
• Build and execute a strategic sales pipeline targeting high-value CPG brands and agency partners
• Lead high-stakes negotiations with C-suite and brand-direct stakeholders to secure long‑term media partnerships

Account Expansion & Upsell

• Directly manage and optimize client ad spend to maximize campaign ROI and unlock upsell and cross‑sell opportunities
• Identify whitespace within existing accounts and drive rapid account expansion
• Leverage AppCard’s shopper data and analytics to build ROI‑driven sales narratives that generate immediate client commitment
• Monitor CPG market trends, competitive dynamics, and emerging retail media opportunities to sharpen your sales approach
• Identify and exploit competitive gaps to position AppCard as the must‑buy retail media solution
• Ensure all marketing and event activity is directly tied to pipeline development and revenue conversion

What You Bring

• 5+ years of proven, quota‑crushing sales performance in CPG, grocery retail tech, or digital media
• Demonstrated track record of closing multi‑million dollar deals and managing significant advertising budgets
• Expert‑level consultative selling skills with the ability to close at the brand‑direct and C‑suite level
• Deep understanding of CPG organizational structures, media buying, and campaign performance metrics
• Strong analytical horsepower; you can turn shopper data into a compelling revenue story for any client
• A hunter mentality: you are energized by prospecting, comfortable with rejection, and relentless in pursuit of the close
• Excellent communicator across all organizational levels; from field sales reps to the CMO
• Ability to thrive in a fast‑paced, high‑growth environment where the only thing that matters is results

AppCard rewards performance. Base salary: $100,000–$115,000, plus uncapped commission with accelerators above quota and payouts on signed deals, and stock options. Your earnings are directly tied to your results.

Location

This role can be based anywhere in the continental United States. Significant travel is expected for trade shows and industry events.