Graphic Visual Design Lead

Blue Bottle Coffee; United States; Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Blue Bottle Coffee is seeking a senior Brand Visual Designer to own the full-scope visual system, spanning VI, packaging, product visuals, and marketing collateral. You will collaborate with Brand Marketing to deliver high-quality visual content aligned with launches, campaigns, and brand initiatives, building a premium, cohesive identity.

Lead the creation and maintenance of assets, templates, and design standards; ensuring a consistent look across digital and print materials.

Aufgaben

• Own and evolve the brand VI system including color, typography, layout and visual language; manage comprehensive brand usage guidelines.
• Lead full-suite visual production: campaign visuals, seasonal marketing, packaging, posters, menus, merchandise, and brand books.
• Collaborate with marketing on product launches, campaigns, and content calendars to deliver complete visual packages.
• Build and maintain an asset library, templates, and design standards.
• Monitor trends and refine the brand's visual language toward a younger, elevated direction.
• Review deliverables and manage timelines and team capacity.

Jobbeschreibung

About the Role

• Own and manage the full-scope brand visual system for a specialty coffee brand —spanning VI, packaging, product visuals, marketing collateral, and social media.
• Workclosely with Brand Marketing to deliver high-quality visual content aligned with productlaunches, campaigns, and brand initiatives, building a premium, cohesive, andrecognizable visual identity.

Responsibilities

• Maintain and evolve the brand VI system — color, typography, layout, and visual language — and establish comprehensive brand usage guidelines. Lead full-suite visual production: campaign key visuals, seasonal marketing, new product posters, menu systems, packaging, merchandise, brand books, and in-store print materials.
• Manage visual design across all digital channels — Xiaohongshu, WeChat, e-commerce listings, official announcements, event covers — ensuring a consistentlook and feel across every touchpoint.
• Collaborate upstream with marketing on product launches, brand collaborations, themed campaigns, and content calendars; deliver complete visual packages that driveconversion and brand visibility.
• Build and maintain an asset library, template system, and design standards repositoryto standardize material reuse and improve team output speed and consistency.
• Monitor aesthetic trends among top-tier specialty coffee brands; continuously refinethe brand's visual language toward a younger, more elevated direction.
• Review and QA graphic design deliverables; manage team scheduling, qualitystandards, and delivery timelines.

Requirements

• Bachelor's degree or above in Visual Communication, Graphic Design, Art Design, or related field; 5+ years of full-scope brand visual design experience; 1+ year managing a team or design module.
• Proven experience in chain brand VI development, full-cycle marketing visuals, andproduct packaging; demonstrable brand visual upgrade case studies.
• Refined, restrained aesthetic sensibility that fits the minimal and premium tonality ofspecialty coffee; ability to consistently deliver polished, cohesive visual systems.
• Proficient in Photoshop, Illustrator, and related tools; strong layout, color, and brandsystems thinking.
• Understands brand marketing logic; designs with communication goals, audiencesensibility, and contextual needs in mind — not purely execution-focused.
• Strong communicator with sharp requirement-reading skills; able to work efficientlywith marketing teams and manage pressure during high-frequency product andcampaign cycles.
• Background in coffee, tea, new retail, or lifestyle brands is a plus