Graphic Designer Senior- Creative Services

PNC Financial Services Group, Inc.; United States; On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision coverage

401(k) with company match

Paid holidays & vacation

Job summary

PNC Financial Services Group, Inc. is seeking a Sr. Creative Services Graphic Designer with motion design and video editing expertise.

You will craft engaging visual narratives for in-branch experiences, sponsorships, social campaigns, and executive videos, collaborating across teams to deliver strategy-first outcomes. The role demands agency-level motion proficiency, strong conceptual thinking, and the ability to shepherd work from concept through final production in a fast-paced in-house

Qualifications

• 5+ years of professional experience in motion design, animation, video editing, or multimedia production.
• Exceptional portfolio demonstrating motion graphics, animation, storytelling, and video editing.
• Advanced proficiency in Adobe Creative Cloud (After Effects, Premiere Pro, Photoshop, Illustrator, Media Encoder).
• Experience creating content for digital, social, sponsorship, experiential, and enterprise channels.
• Knowledge of accessibility standards and captioning requirements.

Responsibilities

• Lead motion design and video storytelling for brand, campaigns, and channels.
• Direct post-production workflows including editing, color, sound, and delivery.
• Develop storyboards, animatics, and video treatments aligned with brand strategy.
• Collaborate with creative directors, writers, designers, and stakeholders on projects.
• Ensure assets meet quality, accessibility, and brand standards.

Skills

Motion design

Video editing

Storytelling

Creative collaboration

Project management

Education

Bachelor's degree

Tools

Adobe After Effects

Premiere Pro

Photoshop

Illustrator

Media Encoder

Job description

Position Overview

PNC’s Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business. Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC through a human, unbank-like tone and empathy advantage. The work we do for customers is steady, dependable, and reliable. Simply put, we aim to be boring with their finances so they can live bolder, more fulfilling lives. PNC is seeking an experienced Creative Services Graphic Designer, Sr. with expertise in motion design and video editing to create compelling content for in-branch DCN experiences, sponsorship activations, social media campaigns and internal executive video requests. As a senior contributor within the in-house agency, this role partners with creative leaders, writers, marketers, external partners, and business stakeholders to translate complex ideas into engaging visual narratives. The ideal candidate combines agency-caliber motion design and editing expertise with strong conceptual thinking and the ability to deliver high-visibility work from strategy through final production.

Key Responsibilities

• Motion Design & Visual Storytelling - Lead the creative development of animation, motion graphics, and video content that supports PNC's brand, business, and customer objectives.
• Help to create compelling visual narratives that simplify complex concepts and strengthen audience engagement.
• Work with the ACD to develop storyboards, animatics, motion systems, and video treatments that align with brand strategy and campaign goals.
• Translate creative concepts into polished motion experiences optimized for multiple channels and audiences.
• Video Production & Editing Excellence - Serve as the in-house editor for enterprise video content, including in-branch DCN campaigns, sponsorship activations, social media and internal executive video requests.
• Direct post-production workflows including editing, color correction, sound design, animation integration, and final delivery.
• Ensure all video assets meet quality, accessibility, compliance, brand, and technical standards.
• Manage multiple projects simultaneously while maintaining exceptional creative quality and attention to detail.
• Brand Stewardship & Creative Innovation - Ensure all motion and video work reflects PNC's brand standards, visual identity, and customer experience principles.
• Evolve and modernize motion language, animation standards, and video storytelling approaches across channels.
• Establish scalable motion design systems and reusable assets that improve consistency and efficiency.
• Identify emerging trends in animation, video, and digital storytelling to keep creative output fresh and relevant.
• Strategic Partnership & Creative Collaboration - Collaborate closely with creative directors, writers, designers, marketers, product teams, and business stakeholders.
• Partner on enterprise initiatives requiring multimedia storytelling, executive presentations, experiential content, environmental media, sponsorship activations, and digital experiences.
• Translate customer insights and business objectives into impactful visual communication solutions.
• AI Innovation & Motion Technology - Advance AI-enabled creative capabilities across motion design and video production workflows.
• Leverage Adobe Firefly, Premiere Pro AI tools, After Effects AI features, and emerging technologies to improve efficiency and creative exploration.
• Establish best practices that balance innovation with brand governance, compliance requirements, and quality standards.
• Explore new approaches in animation, virtual production, generative media, automated captioning, asset creation, and post-production optimization.
• Creative Operations & Delivery Excellence - Work with ACD to manage projects from concept through final production and distribution.
• Maintain organized project files, asset libraries, templates, and motion systems.
• Contribute to improved workflows, production processes, and creative standards across Creative Services.
• Balance creative excellence with timelines, budgets, stakeholder expectations, and operational priorities.

Qualifications & Experience

• 5+ years of professional experience in motion design, animation, video editing, or multimedia production within an agency, in-house agency, production studio, or enterprise marketing environment.
• Exceptional portfolio demonstrating expertise in motion graphics, animation, storytelling, and video editing.
• Advanced proficiency in Adobe Creative Cloud, including After Effects, Premiere Pro, Photoshop, Illustrator, and Media Encoder.
• Experience creating content for digital, social, sponsorship, experiential, environmental, and enterprise communication channels.
• Strong understanding of storyboarding, visual communication, pacing, typography, composition, and cinematic storytelling.
• Demonstrated ability to manage multiple complex projects and stakeholders within a fast-paced environment.
• Experience applying AI-enabled creative technologies to improve production quality, efficiency, and scalability.
• Knowledge of accessibility standards, captioning requirements, and digital media best practices.

What Success Looks Like

• Motion and video work consistently elevates PNC's brand experience and audience engagement.
• Enterprise partners view Creative Services as a trusted strategic creative resource for multimedia storytelling.
• Video and animation projects are delivered on time, on brand, and at a consistently high level of creative excellence.
• Motion standards, templates, and reusable systems improve efficiency and scalability across Marketing.
• Emerging technologies and AI capabilities are effectively leveraged to enhance creative quality and operational performance.
• Visual storytelling helps drive measurable business, brand, and customer outcomes.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

Job Description

Organizes, conceptualizes, creates and designs complex creative marketing materials to meet the needs of all lines of business. Understands and adheres to corporate brand guidelines. Applies advanced creative skills and judgment to present ideas, words, and visualization to align with strategic priorities. Provide support for project teams in presentation of creative ideas. Builds graphic design ideas from concept and design through execution that supports business objectives, many complex in nature. Collaborates with copywriter, designers, marketing specialists, proofreader and other internal partners on a regular basis to design more complex marketing materials. Develops and delivers engaging presentations that represents the work well to achieve understanding and appropriately influence. Maintains a high level of proficiency in new and relevant technologies and software applications. Acts as a coach/mentor and provides guidance to less experienced designers.

PNC Employees

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Preferred Skills

Advertising, Brand Management, Communication, Design, Marketing, Marketing Communications (MarCom), Online Advertising, Writing Competencies Collaborating, Creativity, Effective Communications, Graphic Design, Graphic Tools, Graphic Visualization, Managing Multiple Priorities, Marketing Function, Products and Services

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Language Assessments No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $91,000.00 – $202,800.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [e-mail]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Company Culture

For nearly 160 years, PNC has strived to make a meaningful impact for our employees, customers, communities, and shareholders. We believe our success and positive reputation are built on open and honest dialogue, an unwavering focus on smart risk management, relationship-based customer service and community investments. Our inclusive workplace allows our employees to be heard, valued, and developed to do their best work. Being a great place to work means we are making a lasting difference for everyone we serve.

Additional Information

PNC’s total rewards package includes things like time off, benefits, learning and career development, wellness programs, recognition and much more. The benefits and programs highlighted below are just a sampling of what PNC offers its employees. To learn more, visit our Total Rewards page.