Graphic Designer, Brand Marketing

Waystar; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a talented Graphic Designer to enhance its brand marketing efforts. This role is pivotal in creating visually compelling assets that drive lead generation and sales growth. You will collaborate with cross-functional teams to develop innovative designs for various marketing channels, ensuring a cohesive brand narrative. If you have a passion for creativity and a keen eye for detail, this opportunity offers a dynamic environment where your contributions can significantly impact the company's success.

Qualifications

• 3+ years of experience in graphic design, preferably in B2B or agency.
• Strong understanding of digital design best practices and accessibility.

Responsibilities

• Develop visually compelling assets for marketing campaigns.
• Collaborate with teams to ensure cohesive branding across platforms.

Skills

Adobe Creative Suite

Graphic Design

Typography

Color Theory

Layout Principles

Communication Skills

Project Management

Motion Graphics

Video Editing

Education

Bachelor’s degree in graphic design

Equivalent professional experience

Tools

Figma

Sketch

After Effects

Premiere Pro

Job description

Join to apply for the Graphic Designer, Brand Marketing role at Waystar

About This Position

We’re seeking a talented and motivated Graphic Designer to join Waystar’s Brand Marketing team, reporting to the Creative Director. This role will play a critical part in driving lead generation and sales pipeline growth by delivering compelling branding and marketing assets that activate demand, engage prospects, and fuel performance.

The Graphic Designer will collaborate across teams to develop creative solutions that elevate Waystar’s brand presence across digital campaigns, events, sales initiatives, and demand generation programs. This role will work closely with copywriters and content strategists who will provide the necessary copy and content direction, ensuring a cohesive and impactful brand narrative.

What You'll Do

1. Develop visually compelling assets that align with Waystar’s brand guidelines to support marketing campaigns.
2. Design creative content for webinars, eBooks, emails, targeted display ads, blogs, trade publications, direct mail, videos, landing pages, +more.
3. Work closely with the performance marketing team, copywriters, and content strategists to develop concepts that resonate with target audiences and drive conversion.
4. Design and execute materials for industry events and tradeshows, including booth design, promotional materials, booth collateral, and event videos.
5. Ensure a cohesive visual experience across all event touchpoints.
6. Produce visually engaging designs for web pages, landing pages, digital ads, and UI elements.
7. Support ongoing website optimization by designing resource center assets, campaign pages, event pages, and channel partner pages.
8. Ensure designs are optimized for accessibility, responsiveness, and user experience.
9. Design assets that support pipeline growth, including sales presentations, proposals, and other materials that help sales teams effectively communicate Waystar’s value proposition to prospects.
10. Develop engaging designs for ROI calculators and integrate them seamlessly into campaigns.
11. Ensure assets align with performance marketing goals and contribute to measurable business outcomes.
12. Work closely with internal stakeholders, including marketing leadership, brand marketing, performance marketing, product marketing, events, and external vendors, to understand objectives and deliver effective design solutions.
13. Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality design execution.
14. Demonstrate strong project management skills, independently managing timelines, priorities, and deliverables to ensure efficient workflow and successful project completion.

What You'll Need

1. Bachelor’s degree in graphic design, visual arts, or a related field, or equivalent professional experience.
2. 3+ years of professional experience in graphic design, preferably within a corporate, B2B, or agency setting.
3. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with tools like Figma or Sketch.
4. Strong understanding of typography, color theory, and layout principles.
5. Experience designing assets for digital campaigns, websites, and sales enablement materials.
6. Knowledge of digital design best practices, including responsive design and accessibility standards.
7. Motion graphics and video editing experience (After Effects, Premiere Pro) is a plus.
8. Excellent communication and collaboration skills.
9. Strong attention to detail and ability to balance creativity with strategic objectives.
10. Proven ability to independently manage deadlines, prioritize tasks, and oversee multiple projects efficiently.

BONUS POINTS

• Passion for branding and visual storytelling.
• Ability to work in a fast-paced, deadline-driven environment.
• A creative thinker who thrives on problem-solving and innovation.
• Experience in the healthcare technology or software industry is a plus.

About Waystar

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.