Graphic Designer, bilingual Korean

Cesna Recruitment; East Rutherford (NJ); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Health insurance

401K

PTO

Sick days

Job summary

Cesna Recruitment seeks a Graphic Designer to support marketing across multiple product categories, focusing on Korean-language and bilingual materials for retail campaigns. The role covers in-store displays, promotions, launches, and digital marketing across online and offline channels.

You will develop creative assets, coordinate with vendors, and contribute to photoshoots and post-production to convey product features and selling points effectively.

Qualifications

• Portfolio required with application.
• Bilingual in Korean and English for content creation and review.
• Experience designing marketing, retail, or packaging materials.

Responsibilities

• Design bilingual Korean/English marketing materials for posters, banners, flyers and in-store displays.
• Collaborate with teams and vendors to coordinate printing and production.
• Develop Korean ad copy and visuals for product launches and campaigns.
• Create visual content for online and offline channels, including social and print media.
• Plan photoshoots, oversee retouching, and support video production for marketing.

Skills

Graphic design

Branding

Typography

Print production

Photography

Video production

Korean/English bilingual

Job description

[Job Summary]

The Graphic Designer will support the Sales Department by creating marketing and promotional materials for a variety of product categories, including Korean-style kitchenware and household goods, general merchandise, beauty products, small appliances, and character merchandise.

This position will primarily support retail stores by developing creative assets for in-store displays, promotional zones, sales campaigns, product launches, and digital marketing channels.

[Job Description]

Key Responsibilities

1. Marketing & Promotional Design

Design bilingual (Korean/English) marketing and promotional materials, including posters, banners, flyers, product instruction manuals, POP (Point-of-Purchase) displays, and other retail marketing materials.

Collaborate with internal teams to develop design concepts and coordinate printing and production with external vendors.

Develop compelling Korean-language marketing copy that effectively communicates product features, benefits, and selling points, including for new product launches.

Create visual content for advertising, promotional campaigns, special events, and sales promotions, including planned sales and weekly flyer promotions.

Conduct product photography and video shoots, as well as photo/video retouching, editing, and post-production for marketing purposes.

Develop creative assets for both online and offline advertising channels, including:

Online: Retail/market websites, Instagram posts and Reels, and other digital platforms

Offline: Korean-language newspapers, retail stores, in-store displays, and promotional areas

Review and analyze Korean market trends and reference materials to better understand products, consumer preferences, and effective marketing approaches.

Develop Korean advertising and promotional copy based on product characteristics, target customers, and market trends.

Produce a variety of final marketing materials, including sales posters, newspaper advertisements, weekly sale POP displays, Instagram content, and houseware product catalogs.

2. Private Brand (PB) Packaging Design

Review existing private-brand product packaging and identify opportunities for design updates and improvements.

Develop and execute packaging renewal concepts and design layouts.

Prepare final artwork and coordinate printing/production of packaging materials.

Strong graphic design skills with experience creating marketing, advertising, retail, or promotional materials.

Proficiency in both Korean and English, particularly the ability to create and review Korean-language marketing content.

Experience with photography, video production, photo retouching, and/or video editing is preferred.

Strong understanding of visual branding, typography, layout, and print production.

Ability to understand product features and translate them into effective visual and written marketing messages.

Experience designing for both digital and print channels is preferred.

Experience with retail, consumer products, housewares, beauty products, or consumer electronics is a plus.

Portfolio Requirement

A portfolio must be submitted with the application. Applications without a portfolio may not be considered.

• Health insurance, 401K, PTO, Sick days