Graphic Designer

Hans Metal; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

Hans Metal is seeking a creative Graphic Designer to craft high-impact creatives for PPC campaigns across Facebook, Instagram, Google Display, Amazon, and TikTok.

The role emphasizes AI-assisted production, texture enhancement, and multi-format layouts with a strong focus on visual hierarchy and platform-specific specs.

Qualifications

• Proficiency in Photoshop, Illustrator, Canva, Figma, and HTML.
• Strong understanding of color theory, typography, and layout design.
• Experience creating ad creatives for e-commerce or D2C brands preferred.
• Ability to meet tight deadlines with quick turnarounds.
• Basic knowledge of PPC advertising formats.
• AI and next-gen tooling experience.

Responsibilities

• Create scroll-stopping creatives for Facebook/Instagram Ads, Google Display Ads, Amazon Ads, TikTok ads, etc.
• AI-assisted production: Generate backgrounds, enhance textures, and expand images for different aspect ratios.
• Design static posts, carousels, product banners, GIFs, and occasional short video layouts.
• Work closely with the PPC team to understand campaign objectives and optimize creatives based on performance.
• Maintain brand consistency across all digital assets.
• Produce multiple variations for A/B testing.
• Deliver quick iterations based on CTR and conversion data.

Skills

Adobe Photoshop

Adobe Illustrator

Canva

Figma

HTML

AI & Next-Gen Tooling

Education

Bachelor's degree in Design / Multimedia / Fine Arts

Tools

Adobe Photoshop

Adobe Illustrator

Canva

Figma

HTML/CSS basics

Job description

About the Role

We are looking for a creative and detail-oriented Graphic Designer who can design high-impact creatives specifically for PPC campaigns. The ideal candidate should have a strong understanding of ad psychology, visual hierarchy, and platform-specific creative requirements. Very Well versed with AI tools.

Key Responsibilities

• 1. Create scroll-stopping creatives for Facebook/Instagram Ads, Google Display Ads, Amazon Ads, Tiktok ads etc.
• 2. AI-Assisted Production: Use AI tools to generate high-end lifestyle backgrounds, enhance product textures (leather grain), and expand images (Generative Fill) for different ad aspect ratios.
• 3. Design static posts, carousels, product banners, GIFs, and occasional short video layouts.
• 4. Work closely with the PPC team to understand campaign objectives and optimize creatives based on performance.
• 5. Maintain brand consistency across all digital assets.
• 6. Produce multiple variations for A/B testing.
• 7. Deliver quick iterations based on CTR & conversion data.

Required Skills

• 1. Proficiency in Adobe Photoshop, Illustrator, Canva, Figma (any combination is fine), HTML.
• 2. Strong understanding of color theory, typography, and layout design.
• 3. Experience creating ad creatives for e-commerce or D2C brands is a plus.
• 4. Ability to work with tight deadlines and quick turnarounds.
• 5. Basic knowledge of PPC advertising formats preferred.
• 6. AI & Next-Gen Tooling.

Qualifications

• 1. Bachelors degree in Design / Multimedia / Fine Arts (preferred but not mandatory).
• 2. Portfolio showcasing PPC creatives must be submitted with application.