Graduate Social Media Strategist & Content Creator

SVSU Saginaw Valley State University; USA; Vor Ort; USD 18.000 - 26.000; Teilzeit

Benefits dieser Stelle

Professional development

Excellent retirement package

Gym memberships

Health and employee benefits

Zusammenfassung

SVSU Saginaw Valley State University is seeking a Graduate Assistant to plan, create, and coordinate social media content that advances branding, recruitment, and storytelling goals. You will work with the Visual Media team and campus partners to develop content, calendars, and analytics.

This Part-time role is designed for a graduate student in communications, digital media, marketing or related fields, with up to 2 years of appointment and a flexible schedule.

Qualifikationen

• Bachelor’s degree in communications, marketing, digital media, public relations, journalism, business, education or related field.
• Currently admitted to a graduate program or eligible and intending to apply.
• Demonstrated experience in social media content creation, digital storytelling, marketing, communications, video production, photography or a related area.
• Demonstrated proficiency in one or more: social media content creation, short-form video production, photography, video editing, caption writing, content planning or campaign development.
• Experience using content creation tools such as Adobe Creative Cloud, Canva, CapCut, native social media editing tools or similar platforms.
• Familiarity with social media platforms such as Instagram, TikTok, YouTube, Facebook and other mainstream or emerging platforms.
• Strong organizational skills and the ability to manage multiple assignments with accuracy, attention to detail and responsiveness to creative direction.
• Effective communication skills and the ability to work collaboratively within a creative team and with campus clients.
• Ability to exercise good judgment, professionalism and discretion when representing the university on social media.
• Proficient in Microsoft Office Suite and ability to learn new software quickly.
• Experience and ability to positively interact with all members of the campus community.

Aufgaben

• Assist with the creation of regular social media content for SVSU’s primary university platforms, including Instagram, TikTok, YouTube, Facebook and other emerging platforms.
• Develop and produce short-form video, photography, graphics, captions and other social-first content that supports university marketing, communications, recruitment and brand initiatives.
• Identify, capture and edit content highlighting student life, academic programs, campus events, university initiatives and campus culture.
• Help develop recurring social media series and campaigns aligned with recruitment, engagement, brand awareness and institutional priorities.
• Assist with annual social media strategy, editorial planning and content calendars aligned with recruitment cycles, enrollment priorities and campus events.
• Assist with coordinating social media content assignments and production workflows involving student content contributors, visual media students, interns and University Communications staff, under the direction of professional staff.
• Track key social media metrics, including reach, engagement, follower growth, video views, non-follower reach and content performance, and assist with regular analytics reporting.
• Help identify opportunities to repurpose high-performing social content for digital marketing, admissions communications, recruitment campaigns and other university uses.
• Represent University Communications professionally when working with students, faculty, staff, alumni, guests and campus partners.
• Perform other duties as assigned.

Kenntnisse

Social media content creation

Digital storytelling

Video production

Photography

Video editing

Content planning

Campaign development

Social platforms

Communication skills

Organizational skills

Adobe Creative Cloud

Canva

CapCut

Ausbildung

Bachelor’s degree in communications/marketing/digital media/public relations/journalism/business/education

Tools

Adobe Creative Cloud

Canva

CapCut

Microsoft Office

Jobbeschreibung

SVSU Saginaw Valley State University is seeking a Graduate Assistant to plan, create, and coordinate social media content that advances branding, recruitment, and storytelling goals. You will work with the Visual Media team and campus partners to develop content, calendars, and analytics.

This Part-time role is designed for a graduate student in communications, digital media, marketing or related fields, with up to 2 years of appointment and a flexible schedule.