Graduate Programs Content Strategist

Clayton State University; Georgia; On-site; USD 49,000 - 55,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

Teachers Retirement System

Vacation and sick leave

13 paid holidays

Job summary

Augusta University is seeking a Graduate Program Content Developer to design and maintain recruitment materials for The Graduate School (TGS) programs and to create unified marketing content across AU. You will collaborate with faculty, program directors, and admissions to ensure current, concise messaging that reflects the university's objectives.

Responsibilities include developing brochures and multimedia resources, coordinating with colleges, and driving targeted outreach campaigns across

Qualifications

• Bachelor's degree or higher is required.
• Preferred qualifications include Marketing and Communications degree.
• Experience working with brand, creative and digital teams on key digital and social platforms.
• Understanding of how content works within a CRM.
• Experience working within a CRM environment.

Responsibilities

• Design and develop recruitment materials (brochures, flyers, digital content) to showcase graduate programs within the Graduate School (TGS).
• Create multimedia resources (videos, podcasts, virtual tours, interactive FAQs) to highlight program strengths.
• Develop unified messaging across programs to drive traffic and conversions.
• Coordinate with colleges’ marketing staff to support content needs and maintain accuracy across platforms.
• Develop targeted campaigns via email, social media, and online advertising to increase program enrollment.
• Collaborate with AU Online and other departments to align content with marketing strategies.
• Measure campaign performance and adjust messaging to improve engagement and conversion rates.
• Assist with events and recruitment activities with TGS teams.
• Perform other duties as assigned.

Skills

Self-motivated

Detail-oriented

Organized

Education

Bachelor's degree or higher

Tools

CRM

Job description

Augusta University is seeking a Graduate Program Content Developer to design and maintain recruitment materials for The Graduate School (TGS) programs and to create unified marketing content across AU. You will collaborate with faculty, program directors, and admissions to ensure current, concise messaging that reflects the university's objectives.

Responsibilities include developing brochures and multimedia resources, coordinating with colleges, and driving targeted outreach campaigns across