Graduate Enrollment Marketing Tech Associate

Commonwealth of VA Careers; Virginia (MN); Hybrid; USD 34,000 - 40,000; Part time

Job summary

The Commonwealth of Virginia Careers is seeking a detail-oriented temporary wage employee to support graduate enrollment marketing and communications for CHSS, focusing on Patriot Connect and Salesforce Marketing Cloud, building automated email communications for graduate students.

The role collaborates with the CHSS Graduate Admissions team to build, maintain, and optimize automated email communications targeting CHSS graduate students.

Qualifications

• Basic familiarity with data concepts (tables, filtering, sorting).
• Exposure to SQL or any query/database language.
• Experience using Microsoft Outlook, Teams, SharePoint, Excel.
• Strong attention to detail and ability to follow technical documentation.
• Ability to work independently and manage multiple tasks.

Responsibilities

• Build and update SQL queries in Marketing Cloud to segment prospective student audiences for automated journeys and/or email communications.
• Create and maintain data extensions and query activities within Marketing Cloud Automation Studio.
• Assist with the setup and monitoring of journey builder campaigns.
• Perform routine data quality checks to ensure accurate target audience.
• Support the testing of email communications.
• Document Patriot Connect and Marketing Cloud usage, including query usage, journey configurations, and campaign processes.
• Coordinate with enrollment staff to update filters, program codes, and academic terms as needed.
• Additional projects as needed.

Skills

Data concepts

SQL exposure

Microsoft Office

Attention to detail

Independent work

Tools

Patriot Connect

Salesforce Marketing Cloud

Job description

The Commonwealth of Virginia Careers is seeking a detail-oriented temporary wage employee to support graduate enrollment marketing and communications for CHSS, focusing on Patriot Connect and Salesforce Marketing Cloud, building automated email communications for graduate students.

The role collaborates with the CHSS Graduate Admissions team to build, maintain, and optimize automated email communications targeting CHSS graduate students.