Google Media Buyer (US, Remote)

Paleovalley & Wild Pastures; United States; Remote; USD 81,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Sick time

Paid holidays

Parental leave

Disability and life insurance

401(k) or Roth with match

Product stipend

Job summary

Paleovalley & Wild Pastures is seeking an experienced Google Media Buyer to own our Google advertising ecosystem, spanning Search, Shopping, Performance Max, YouTube, and Demand Gen for a fast-growing regenerative-food brand. You’ll drive customer acquisition and revenue growth while optimizing key metrics and collaborating with Growth Marketing, Creative, and Leadership.

The role emphasizes ownership, data-driven decision-making, and continuous optimization in a remote US-based setting with

Qualifications

• 3+ years of hands‑on Google Ads experience managing subscription-based ecommerce brands.
• Demonstrated success scaling profitable Google advertising campaigns.
• Strong expertise across Search, Shopping, Performance Max, and YouTube.
• Experience owning a Google Ads account from strategy through optimization.
• Strong understanding of subscription business metrics, including CAC, LTV, retention, churn, and long‑term profitability.
• Experience with Google Merchant Center, product feeds, and Shopping best practices.
• Experience using analytics and attribution platforms such as GA4, Haus, Mixpanel, Triple Whale, or similar tools.
• Exceptional analytical and problem‑solving skills with a data‑driven approach to decision‑making.
• Strong creative instincts and the ability to translate performance insights into actionable creative recommendations.
• Excellent written and verbal English communication skills.
• Ability to work independently while collaborating effectively with cross‑functional teams.

Responsibilities

• Own strategy, execution, optimization, and scaling across Google Search, Shopping, Performance Max, YouTube, and Demand Gen.
• Drive profitable customer acquisition for a subscription-based ecommerce business while optimizing key business metrics including ROAS, MER, nCAC, CPA, customer quality, lifetime value, retention, and profitability.
• Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, audience targeting, bidding strategies, and messaging.
• Partner closely with Creative Strategists, Designers, Editors, and Marketing Leadership to develop new creative concepts informed by campaign performance and customer behavior.
• Translate performance insights into actionable creative recommendations that continuously improve advertising effectiveness.
• Own keyword strategy, search term mining, negative keyword management, Google Merchant Center optimization, and overall account structure.
• Monitor account performance daily, proactively identifying trends, diagnosing root causes, communicating risks, and recommending solutions before small issues become larger problems.
• Stay ahead of Google Ads platform updates, AI developments, attribution changes, Merchant Center enhancements, and emerging direct-response best practices.
• Continuously identify opportunities to improve efficiency, profitability, and long-term account growth.
• Contribute ideas that improve not only Google performance, but the overall effectiveness of our Growth Marketing organization.

Skills

Google Ads

Subscription-based ecommerce

Data-driven decision making

Analytical thinking

English communication

Tools

GA4

Haus

Mixpanel

Triple Whale

Google Merchant Center

Product feeds

Job description

Reports to: Paid Media Lead

Department: Growth Marketing

Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.

FLSA Classification: Salaried, Exempt

Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications.

Tier 1 (Higher Cost Markets): $89,000 - $105,000

Tier 2 (National Markets): $81,000 - $95,000

Tier 3 (Lower Cost Markets): $73,000 - $85,000

About the Company

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.

Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.

We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!

About the Opportunity

We're looking for an experienced Google Media Buyer to own one of the most important growth channels for Wild Pastures. You'll take full ownership of our Google advertising ecosystem, leading strategy, execution, optimization, testing, and scaling across Search, Shopping, Performance Max, YouTube, and Demand Gen. Your work will directly influence customer acquisition, revenue growth, and the continued expansion of one of the fastest-growing regenerative food brands in the industry.

This isn't a role where success is measured by how many campaigns you launch. It's measured by the business growth you help create. We're looking for someone who thinks like an owner, enjoys solving difficult performance problems, challenges assumptions with data, proactively uncovers new opportunities, and continually pushes for better results. You'll collaborate closely with Growth Marketing, Creative Strategists, Designers, Editors, and Leadership to turn performance insights into stronger creative, stronger campaigns, and stronger business outcomes.

What You’ll Do

• Own strategy, execution, optimization, and scaling across Google Search, Shopping, Performance Max, YouTube, and Demand Gen.
• Drive profitable customer acquisition for a subscription-based ecommerce business while optimizing key business metrics including ROAS, MER, nCAC, CPA, customer quality, lifetime value, retention, and profitability.
• Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, audience targeting, bidding strategies, and messaging.
• Partner closely with Creative Strategists, Designers, Editors, and Marketing Leadership to develop new creative concepts informed by campaign performance and customer behavior.
• Translate performance insights into actionable creative recommendations that continuously improve advertising effectiveness.
• Own keyword strategy, search term mining, negative keyword management, Google Merchant Center optimization, and overall account structure.
• Monitor account performance daily, proactively identifying trends, diagnosing root causes, communicating risks, and recommending solutions before small issues become larger problems.
• Stay ahead of Google Ads platform updates, AI developments, attribution changes, Merchant Center enhancements, and emerging direct-response best practices.
• Continuously identify opportunities to improve efficiency, profitability, and long-term account growth.
• Contribute ideas that improve not only Google performance, but the overall effectiveness of our Growth Marketing organization.

What You’ll Need to Succeed

• 3+ years of hands‑on Google Ads experience managing subscription-based ecommerce brands.
• Demonstrated success scaling profitable Google advertising campaigns.
• Strong expertise across Search, Shopping, Performance Max, and YouTube.
• Experience owning a Google Ads account from strategy through optimization.
• Strong understanding of subscription business metrics, including CAC, LTV, retention, churn, and long‑term profitability.
• Experience with Google Merchant Center, product feeds, and Shopping best practices.
• Experience using analytics and attribution platforms such as GA4, Haus, Mixpanel, Triple Whale, or similar tools.
• Exceptional analytical and problem‑solving skills with a data‑driven approach to decision‑making.
• Strong creative instincts and the ability to translate performance insights into actionable creative recommendations.
• Excellent written and verbal English communication skills.
• Ability to work independently while collaborating effectively with cross‑functional teams.

Bonus Points

• Experience marketing premium food, health, wellness, supplement, or direct‑to‑consumer subscription brands.
• Experience working within high‑growth ecommerce companies.
• Experience with AI‑driven campaign optimization and emerging Google advertising technologies.
• Familiarity with creative testing frameworks and direct‑response marketing.
• A passion for regenerative agriculture, nutrient‑dense food, health, or wellness.

Our Commitment to You

• Medical, dental, and vision coverage with 100% employer‑paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) company‑paid holidays each year & two (2) floating holidays
• Paid parental leave after 6 months of service for eligible employees
• 100% company‑paid Short‑Term Disability, Long‑Term Disability, and Life Insurance
• Referral bonuses up to $1,500 when you refer great people who join our team
• 401(k) or Roth Plans with up to a 4% company match after one year of service
• $300 Paleovalley Monthly product stipend for for employees

Compliance & Employment Practices

Paleovalley and Wild Pastures are proud to be equal opportunity employers. We make employment decisions based on qualifications, merit, and business needs, and we do not discriminate based on any status protected by applicable federal, state, or local law. We’re also committed to providing reasonable accommodations throughout the hiring process. If you need assistance or an accommodation at any point, please reach out to [e-mail].

All applicants must be authorized to work in the United States. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. Any offer of employment is contingent upon completion of Form I-9 and verification of work authorization. We participate in E-Verify to confirm eligibility to work in the U.S.

To support an efficient and consistent application review process, we may use technology‑assisted tools to help organize and review applications; however, these tools do not make hiring decisions. All final hiring decisions are made by our team.

This role is open until filled.

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