Google Ads Specialist (Mobile Apps | TROAS-Focused)

Ikonicsolution; Orlando (FL); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative IT company is seeking a Google Ads Specialist with a passion for mobile app marketing. This role involves managing full-funnel performance campaigns, optimizing for TROAS, and driving quality installs and in-app conversions. You'll work in a remote-first environment, collaborating with a high-performing team to experiment and innovate. If you thrive in a culture of ownership and want to make a significant impact, this opportunity is perfect for you. Join us to learn fast and ship faster while enjoying competitive salary and growth incentives.

Benefits

Competitive salary

Growth incentives

Remote-first setup

Mentorship and support

Culture of experimentation

Qualifications

• 2+ years experience managing mobile app campaigns focused on TROAS.
• Strong command over Google Ads UAC and conversion tracking.

Responsibilities

• Launch and manage Google App Campaigns across Android and iOS.
• Optimize campaigns for Target ROAS and revenue-driving events.

Skills

Google Ads

Mobile App Marketing

Analytical Skills

Collaboration

Education

Google Ads Certification

Tools

Firebase

GA4

App Store Connect

AdMob

MoPub

ironSource

SensorTower

AppMagic

Job description

Working Hours: 10:00 AM – 6:00 PM EST

Location: Remote

Department:Marketing

About IKONIC

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We’re known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Role Overview

We’re looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS, with a sharp focus on TROAS-based strategies. You’ll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

What You’ll Own

• Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
  
• Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs
  
• Perform deep competitor analysis using tools like SensorTower or AppMagic
  
• Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
  
• Monitor and improve app store visibility and ratings through review strategies
  
• Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
  
• Design and test creatives for various user journey stages
  
• Refine targeting, bidding, creatives, and placements to meet KPIs
  
• Build performance dashboards and deliver reporting
  

Requirements

• 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
  
• Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
  
• Hands-on experience with ad mediation platforms
  
• Ability to manage review generation strategies on both app stores
  
• Experience with paid campaigns for apps with subscriptions or IAPs
  
• Strong analytical mindset
  
• Excellent collaboration and communication skills
  
• Google Ads certification preferred
  

Bonus Points

• Experience with Apple Search Ads (ASA) or other UA channels like TikTok, Meta
  
• Worked on freemium, subscription, or hybrid monetization models
  
• Familiarity with privacy-first strategies (ATT, consent prompts, etc.)
  

Why Join IKONIC?

• Learn fast, ship faster — work in a culture of experimentation and ownership
  
• Competitive salary and growth incentives
  
• Remote-first setup with global exposure
  
• Mentorship and support from a high-performing team
  
• A place where your impact actually matters
  

Note: Above goals and job descriptions are indicative and subject to change