Google Ads Specialist (Mobile Apps | TROAS-Focused)

Ikonicsolution; Orlando (FL); Remote; USD 60,000 - 90,000; Full time

Job summary

IKONIC is seeking a Google Ads Specialist with expertise in mobile app marketing. This remote position involves managing performance campaigns, optimizing for ROAS, and collaborating with cross-functional teams to drive app installs and conversions. Join a dynamic environment focused on growth and innovation.

Benefits

EOBI

Provident Fund

Medical Health Insurance

Casual leaves

Paternity Leaves

Maternity Leaves

Qualifications

• 2+ years experience managing mobile app campaigns focused on TROAS.
• Strong command over Google Ads UAC and conversion tracking.

Responsibilities

• Launch and manage Google App Campaigns across Android and iOS.
• Optimize campaigns for Target ROAS and revenue-driving events.
• Collaborate with designers and content creators for ad creatives.

Skills

Google Ads

Analytical Mindset

Collaboration

Communication

Education

Bachelors or Masters in a relevant field

Tools

Firebase

GA4

SKAN

App Store Connect

Job description

Ikonic, Plot # 176, Korang Road, near Rahat Bakers, I-10/3, Islamabad, Pakistan | Posted on 05/12/2025

• Country Pakistan

Job Description

Working Hours: 4:00 PM – 1:00 AM

Location: Remote

Department: Marketing

About IKONIC

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We’re known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Position Purpose

We’re looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS, with a sharp focus on TROAS-based strategies. You’ll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

Education & Professional Qualification

Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.

Certification(s): Google Ads Certification is a plus.

Experience

• 2+ Years of experience in Google Ads Specialist TROAS-Focused

Responsibilities

• Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
• Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs
• Perform deep competitor analysis using tools like SensorTower or AppMagic
• Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
• Monitor and improve app store visibility and ratings through review strategies
• Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
• Design and test creatives for various user journey stages
• Refine targeting, bidding, creatives, and placements to meet KPIs
• Build performance dashboards and deliver reporting
• Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages
• Stay updated with the latest Google Ads trends, policies, and best practices

Requirements

• 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
• Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
• Hands-on experience with ad mediation platforms
• Ability to manage review generation strategies on both app stores
• Experience with paid campaigns for apps with subscriptions or IAPs
• Strong analytical mindset
• Excellent collaboration and communication skills
• Google Ads certification preferred
• Experience with Apple Search Ads (ASA) or other UA channels like TikTok, Meta
• Worked on freemium, subscription, or hybrid monetization models
• Familiarity with privacy-first strategies (ATT, consent prompts, etc.)

Benefits

• EOBI
• Provident Fund
• Medical Health Insurance
• Casual leaves
• Paternity Leaves
• Maternity Leaves

Why Should You Join IKONIC?

At IKONIC, we believe in providing development opportunities to all our employees, with challenging assessments to propel your career. We offer:

• A growth mindset supported by experienced mentors
• A dynamic environment encouraging initiatives, agility, and work/life balance
• Market competitive compensation based on qualifications and skills
• Equal employment opportunity, with decisions based on merit

Note: The above goals and job descriptions are indicative and subject to change.