Google Ads Specialist

Talent Nexus Bridge; United States; A distancia; USD 50.000 - 80.000; Jornada completa

Descripción de la vacante

Talent Nexus Bridge is seeking a Google Ads Specialist for a full-time remote role. You will plan, create, and manage paid search and display campaigns across Google Ads, aligning with marketing and business objectives.

Daily tasks include keyword research, ad copy, bid management, audience targeting, and performance optimization. You will monitor results, prepare regular reports, and provide insights to improve conversion rates and ROAS.

Formación

• Proven ability to plan, create, and manage Google Ads campaigns.
• Experience with GA and conversion tracking to measure ROAS.
• Strong understanding of PPC, SEO basics, and landing page optimization.
• Ability to create reports and present recommendations to stakeholders.
• Experience managing multiple campaigns independently in a remote setup.

Responsabilidades

• Plan, create, and manage Google Ads campaigns (search/display).
• Research keywords, write ad copy, and manage bids/budgets.
• Monitor performance, optimize for conversions and ROAS; report findings.
• Coordinate with marketing/content teams for landing pages and tracking.
• Keep up with Google Ads updates and best practices.

Conocimientos

Google Ads management

Keyword research

Performance analysis

Data-driven decisions

Remote work

Communication

Educación

Bachelor’s degree in Marketing/Business/Communications

Herramientas

Google Analytics

Conversion tracking

A/B testing

Descripción del empleo

Company Description

Talent Nexus Bridge is a mission-driven organization focused on transforming the employment landscape in Pakistan by promoting fair, transparent, and ethical hiring practices. The company seeks to create an environment where candidates are evaluated on merit, potential, and integrity rather than outdated or unfair corporate metrics. Talent Nexus Bridge leverages technology and data-driven approaches to connect job seekers with meaningful opportunities. The organization values accountability, social impact, and long-term career growth for professionals across diverse industries.

Role Description

This is a full-time remote role for a Google Ads Specialist. The Google Ads Specialist will plan, create, and manage paid search and display campaigns across Google Ads, ensuring alignment with overall marketing and business objectives. Daily responsibilities include keyword research, ad copywriting, bid and budget management, audience targeting, and ongoing optimization based on performance data. The specialist will monitor campaign results, prepare regular reports, and provide insights to improve conversion rates and return on ad spend. The role also involves collaborating with marketing and content teams to align landing pages, messaging, and tracking, while staying current with Google Ads best practices and updates.

Qualifications

• Strong skills in Google Ads campaign management, including keyword research, ad creation, bid strategy, and budget optimization.
• Experience with performance analysis using tools such as Google Analytics, conversion tracking, and A/B testing.
• Knowledge of digital marketing fundamentals, including PPC, SEO basics, landing page optimization, and funnel performance.
• Proficiency in data-driven decision-making, report creation, and presenting recommendations to stakeholders.
• Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
• Excellent written and verbal communication skills and attention to detail in ad copy and documentation.
• Experience with additional advertising platforms (e.g., Meta Ads, LinkedIn Ads) is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with the Pakistani job