Go-to-Market Readiness Content Design Partner

F5; Seattle (WA); On-site; USD 130,000 - 195,000; Full time

Job summary

F5 is seeking a seasoned Instructional Designer to craft high-impact enablement content for a fast-paced B2B SaaS sales environment. You will design multi-modal assets, scripts, and enablement kits, leveraging AI to accelerate content delivery.

You will partner with Worldwide Field Enablement, Sales Leadership, and Product Marketing to ensure learning aligns with strategic priorities, tracks impact, and delivers measurable results.

Qualifications

• 6+ years in Instructional Design, Sales Enablement, or a related field (B2B SaaS preferred).
• Knowledge of adult learning theories (ADDIE, Bloom’s Taxonomy) and Kirkpatrick Levels of Evaluation (3 & 4).
• AI tools integration experience (e.g., Google Gemini) to boost efficiency.
• Experience with modern Sales Enablement platforms (e.g., Highspot) and rapid authoring tools (Articulate 360, Camtasia).
• Strong ability to translate complex content into compelling sales narratives.

Responsibilities

• Develop Multi-Modal Assets: Create engaging learning assets (microlearning, scenarios, video scripts, pitch decks, enablement kits).
• Supercharge Content Creation with AI (Gemini) to outline, synthesize docs, and tailor scenarios for buyer personas and sales stages.
• Align with Business Goals by collaborating with Worldwide Field Enablement, Sales Leadership, Product Marketing and others; provide actionable insights.
• Maintain Instructional Integrity by applying adult learning principles and ensuring AI content is accurate and engaging.
• Iterate and Optimize by applying data-driven metrics to evaluate learning programs and adapt content to evolving sales needs.

Skills

Adult learning frameworks

AI fluency

Content & LMS tech

Agile execution

Exceptional communication

Tools

Highspot

Articulate 360

Camtasia

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

What will you be doing?

• Develop Multi-Modal Assets: Create highly engaging, modern learning assets including microlearning modules, interactive coaching scenarios, video scripts, pitch decks, and enablement kits that directly correlate with increased sales performance and revenue growth.
• Supercharge Content Creation with AI (Gemini): Utilize Google Gemini to rapidly draft initial outlines, synthesize complex product documentation into digestible enablement, and personalize scenarios for different buyer personas and stages of the sale lifecycle.
• Align with Business Goals: Collaborate with Worldwide Field Enablement, Sales Leadership, Product Marketing and other stakeholders to identify knowledge gaps and ensure all learning experiences are aligned with business priorities and strategic focus areas. Provide strategic insights and recommendations to senior leadership based on analysis of sales performance data and feedback from the sales team.
• Maintain Instructional Integrity: Rigorously apply adult learning theories to ensure that the speed enabled by AI is balanced with depth ground in adult learning principles. Ensure all AI-generated content is accurate, engaging, and instructionally sound before deployment.
• Iterate and Optimize: Implements metrics and reporting frameworks to continuously evaluate the effectiveness of learning programs using data-driven insights and feedback loops, adjusting content quickly to meet the evolving needs of the sales floor.

Skills, Knowledge And Qualifications

• Experience: 6+ years in Instructional Design, Sales Enablement, or a highly related field, preferably within a fast-paced or B2B SaaS environment with working knowledge of adult learning frameworks including ADDIE, Bloom’s Taxonomy and the ability to measure impact beyond completion rates, utilizing Kirkpatrick’s Levels of Evaluation (focusing on Level 3: Behavior and Level 4: Results).
• AI Fluency: Proven experience demonstrating how you have successfully integrated AI tools like Google Gemini (and similar LLMs) into your workflow to increase efficiency.
• Content & LMS Tech: Experience working with modern Sales Enablement platforms (e.g., Highspot) and rapid authoring tools (e.g., Articulate 360, Camtasia).
• Agile Execution: Ability to approach work, projects, or problem-solving with flexibility, speed, and continuous adaptability, managing multiple projects simultaneously and moving quickly from concept to delivery in a dynamic, deadline-driven environment.
• Exceptional Communication: Talent for translating dense, technical information into compelling, easy-to-understand sales narratives.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $130,200.00 - $195,400.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5's benefits can be found at the following link: https://www.f5.com/company/careers/benefits . F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [e-mail].