Go-To-Market Planning Associate

Gap Inc; San Francisco (CA); On-site; USD 85,000 - 115,000; Full time

Job summary

Gap Inc., with Old Navy, seeks an Associate Manager of Marketing to help develop and execute an integrated Go-to-Market calendar. You will coordinate Brand, Product and Promotional messaging to ensure a cohesive customer experience across channels.

You will partner with teams to ladder product priorities to financial plans, maintain critical GTM documentation, and drive timely decision points, milestones and clear communications for cross-functional partners.

Qualifications

• Exceptional attention to detail and record-keeping accuracy.
• Ability to work independently and proactively take initiative.
• High-energy, fast-paced environment adaptable to ambiguity.
• Curious, inquisitive and eager to learn.
• Strong written and verbal communication skills.

Responsibilities

• Maintain the integrated Go-to-Market calendar as the source of truth for all consumer-facing marketing across Brand, Product and Promotional messaging.
• Partner with teams to connect Brand storytelling, Product priorities and flow, Promotional messaging and activity into one cohesive view.
• Represent product priorities and category opportunities in the GTM calendar and ladder to financial plans.
• Maintain the Promotional Plan calendar and ensure integration into the broader GTM plan.
• Manage GTM and Promotional Planning documentation, including weekly Smartsheet recaps and calendar publishes.
• Establish call dates, milestones and decision points and communicate inputs needed to move the GTM process.
• Consolidate cross-functional schedules into the integrated calendar and identify conflicts or gaps.
• Maintain visibility of product flow, financial priorities and promotional moments; surface gaps or opportunities.
• Coordinate changes to promotional strategy and product priorities within the GTM calendar with relevant partners.
• Support seasonal and midseason planning by tracking deliverables, decisions and actions.
• Drive rigor in documenting and publishing GTM information so teams operate from a single current view.

Skills

Excel

Tools

Smartsheet

Job description

Gap Inc., with Old Navy, seeks an Associate Manager of Marketing to help develop and execute an integrated Go-to-Market calendar. You will coordinate Brand, Product and Promotional messaging to ensure a cohesive customer experience across channels.

You will partner with teams to ladder product priorities to financial plans, maintain critical GTM documentation, and drive timely decision points, milestones and clear communications for cross-functional partners.