Go-to-Market & Performance Intern (Product Ops)

TikTok; San Jose (CA); On-site; USD 45,000 - 58,000; Full time

Job summary

TikTok is seeking a curious and analytical intern for the Global Product Marketing team to support go-to-market strategy, performance insights, and sales enablement. The role involves hands-on work with PMMs and cross-functional partners to learn how digital ad products are launched and optimized.

Ideal candidates are pursuing a CS-related degree, comfortable with Excel/Sheets and SQL, and eager to gain real-world experience in product marketing, performance-driven growth, and cross-team

Qualifications

• Currently pursuing a Bachelor's in computer science or a related technical discipline.
• Solid analytical skills; proficiency with Excel/Sheets, SQL, basic data or data visualisation tools.
• Detail-oriented with excellent organizational skills; interest in product marketing or performance advertising.
• Previous internship experience in tech, advertising, consulting, or startups.
• Able to intern for 3 months or longer; candidates available to work 5 days a week are preferred.
• Must be able to commit to a 12-week full-time work period during Summer 2027.

Responsibilities

• Go-to-market support: Help analyze product functionality, test hypotheses, and refine product messaging for advertiser-facing initiatives.
• Performance insights: Conduct data-driven deep-dives to identify best practices and optimization levers for our products.
• Market intelligence: Assist in competitive analysis, market research, and customer insight gathering to inform strategy.
• Sales enablement: Contribute to internal and external collateral like playbooks, decks, one-pagers, and performance reports.
• Product ops: Help improve how we communicate product updates and feature rollouts to regional sales teams and cross-functional stakeholders.
• Reporting & experimentation: Build dashboards or simple reports to track performance trends, surface insights, and recommend improvements.

Skills

Excel/Sheets

SQL

Data visualization

Education

Bachelor's degree in computer science or related technical discipline

Job description

TikTok is seeking a curious and analytical intern for the Global Product Marketing team to support go-to-market strategy, performance insights, and sales enablement. The role involves hands-on work with PMMs and cross-functional partners to learn how digital ad products are launched and optimized.

Ideal candidates are pursuing a CS-related degree, comfortable with Excel/Sheets and SQL, and eager to gain real-world experience in product marketing, performance-driven growth, and cross-team