Go-To-Market Engineer (Adobe - Solutions Lead Architect)

Dentsu International Americas, LLC; Maryland; Hybrid; USD 163,000 - 220,000; Full time

Benefits offered by this job

Medical coverage

Vision and dental insurance

Life insurance

Disability insurance

401k

Job summary

Dentsu, in the Merkle governance structure, seeks a GTM Engineer with deep MarTech expertise in the Adobe ecosystem to shape, sell, and scale innovative customer experience solutions across our client portfolio. This role collaborates with Adobe and internal teams to craft differentiated offerings and drive measurable business outcomes.

The role focuses on pre‑sales strategy, alliance engagement, and thought leadership, reporting into the Head of Alliance Solution Leads.

Qualifications

• Strong expertise within the Adobe ecosystem, including Core and broader customer experience capabilities.
• Demonstrated ability to engage executive stakeholders while maintaining credibility with technical and delivery teams.
• Experience building and executing joint go‑to‑market motions with Adobe or another major enterprise technology platform provider.

Responsibilities

• Partner with Adobe stakeholders and Merkle Accounts’ teams to develop and execute joint go‑to‑market strategies, solution positioning, and growth initiatives.
• Lead executive‑level client and prospect conversations focused on modernizing marketing through customer experience transformation, AI, automation, loyalty, CRM and cross‑product, multi‑platform solutioning.
• Serve as a trusted advisor during early‑stage sales cycles, helping shape opportunities from discovery and qualification through proposal development and client presentations.
• Build and maintain strategic relationships across Adobe, internal Merkle capability teams, and key client stakeholders.
• Develop solution narratives, offerings, accelerators, industry positioning, and thought leadership that demonstrate the value of Adobe‑powered customer experiences.

Skills

Adobe ecosystem

Executive stakeholder engagement

Pre-sales strategy

Solution architecture

Alliance management

Job description

Job Description: Role Summary Merkle is seeking a GTM Engineer (internally known as VP, Alliance Solutions Architect) with deep MarTech background, particularly within the Adobe ecosystem, to help shape, sell, and scale innovative customer experience solutions across our client portfolio. This role sits at the intersection of technology, strategy, and go‑to‑market execution, partnering closely with Adobe and internal stakeholders to develop differentiated solutions, influence account growth, and create offerings that drive measurable business outcomes. This is a highly visible individual contributor role focused on pre‑sales strategy, solution development, alliance engagement, and thought leadership reporting into the Head of Alliance Solution Leads. The ideal candidate combines strong Adobe platform knowledge with the ability to translate complex technical concepts into compelling business value for clients, prospects, partners, and internal teams.

What You’ll Do

• Partner with Adobe stakeholders and Merkle Accounts’ teams to develop and execute joint go‑to‑market strategies, solution positioning, and growth initiatives.
• Lead executive‑level client and prospect conversations focused on modernizing marketing through customer experience transformation, AI, automation, loyalty, CRM and messeging, and cross‑product, multi‑platform solutioning.
• Serve as a trusted advisor during early‑stage sales cycles, helping shape opportunities from discovery and qualification through proposal development and client presentations.
• Build and maintain strategic relationships across Adobe, internal Merkle capability teams, and key client stakeholders.
• Develop solution narratives, offerings, accelerators, industry positioning, and thought leadership that demonstrate the value of Adobe‑powered customer experiences.
• Create and deliver compelling demonstrations, solution walkthroughs, and presentations that connect technology capabilities to measurable business outcomes.
• Collaborate with data, experience, technology, and industry teams to architect integrated customer experience solutions.
• Contribute to Adobe alliance growth goals through pipeline influence, account expansion, and strategic opportunity development.
• Help position Merkle as a leading AI and Adobe partner through marketplace engagement, executive relationship building, enablement initiatives, and joint marketing activities.
• Drive innovation around emerging Adobe capabilities including Agentforce, AI‑powered experiences, automation, Data Cloud, and connected customer ecosystems.

What Success Looks Like

• Influence growth within existing client relationships and support expansion into net‑new client opportunities.
• Build stronger Adobe alliance relationships and elevate Merkle’s visibility within the partner ecosystem.
• Develop scalable solution narratives and offerings that support client acquisition and account growth.
• Help clients connect technology investments to measurable business outcomes, customer experience improvements, and operational efficiencies.
• Accelerate adoption of modern Adobe capabilities across strategic industries including Retail, CPG, Healthcare, Entertainment, and other growth sectors.
• Act as a trusted technical leader who guides strategic opportunities without owning delivery execution.

Required Qualifications

• 15+ years of experience in solution architecture, consulting, alliance management, pre‑sales engineering, digital transformation, or client‑facing technology leadership roles.
• Strong expertise within the Adobe ecosystem, including Adobe Core and broader customer experience capabilities.
• Experience with AI, Agentic business transformation and business process automation
• Experience building and executing joint go‑to‑market motions with Adobe or another major enterprise technology platform provider.
• Demonstrated ability to engage executive stakeholders while maintaining credibility with technical and delivery teams.
• Experience translating business objectives into technology solutions and measurable outcomes.
• Ability to design, configure, and demonstrate Adobe‑based solutions in client‑facing settings.
• Proven success supporting new business development, account growth, strategic pursuits, or complex client initiatives.
• Strong communication, storytelling, and presentation skills with the ability to simplify complex technical concepts.

Preferred Qualifications

• Adobe certifications and hands‑on platform experience.
• Deep Experience with Adobe platform ecosystem.
• Strong experience with adjacent platforms and capabilities, composable architecture and digital transformation.
• Experience within a consulting, marketing agency, or enterprise technology organization.
• Understanding of customer data, personalization, journey orchestration, loyalty, CRM, and customer engagement platforms.
• Exposure to complementary customer experience ecosystems such as Adobe, Microsoft, or related enterprise technology platforms.

Skills & Competencies

• A technical and consultative strategist with broad customer experience and marketing technology knowledge and digital transformation trends.
• Comfortable working with Adobe architecture, generative AI, and automation.
• Equally capable of speaking with business executives and technical practitioners.
• Skilled at connecting technical decisions to customer, operational, and financial outcomes.
• An engaging presenter with strong executive presence and communication skills.
• Collaborative, influential, and effective in highly matrixed environments.
• Curious about emerging technologies and passionate about helping clients modernize customer experiences.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

The annual base salary range for this position is $163,000 - $220,000.

Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Additionally, this position is eligible for discretionary incentive compensation.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: USA - Remote - Maryland

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work