Senior Associate, Customer Lifecycle Marketing

Dentsu; United States; Remote; USD 68,000 - 85,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays

Job summary

Merkle, a leading data-driven marketing agency, seeks a Senior Associate, Customer Lifecycle Marketing. You will plan strategy around first-party data across email, SMS, direct mail, and push—delivering measurable ROI for clients across multiple verticals.

You will craft messaging, translate new tech into marketing ideas, and collaborate across teams to drive cross-channel campaigns. You will bring 4+ years in data-driven marketing, strong data analysis skills, and experience with client-facing

Qualifications

• Bachelor's Degree required.
• 4+ years' experience in data-driven marketing – CRM/email/direct mail/SMS/push.
• Proficiency in Excel and PowerPoint; strong client-facing communication.
• Experience translating data analysis into marketing recommendations.

Responsibilities

• Build messaging strategy for omni-channel campaigns using 1st party data.
• Translate technology into marketing ideas for clients in CRM areas.
• Understand differences in marketing across industries and environments.
• Ensure client value through best-practice solutions and original thinking.
• Write campaign briefs for creative and execution teams.
• Collaborate with internal teams and partner agencies on cross-channel plans.
• Identify data points to measure impact on clients' business.

Skills

CRM & email

Direct mail

SMS & push

Client communication

PowerPoint

Excel

Data-driven marketing

Travel availability

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

Braze

Job description

We welcome remote candidates based in the continental United States.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

As Senior Associate, Customer Lifecycle Marketing, you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their goals. You will plan strategy, with a focus on first party data-driven channels (email, SMS, direct mail, push notifications). You will help develop and manage campaign strategies that produce measurable return on investment and you'll work across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech). To be successful in this role you need to have a deep passion for finding solutions, and an understanding of how businesses, brands and customers interact, with an advanced understanding of the always evolving role that data and technology play in this relationship. You know how to identify business growth opportunities and develop recommendations to help group client relationships.

You Will:

• Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data.
• Be a subject matter expert and be able to translate new technology - focused on areas of messaging and CRM - into new marketing ideas for the client.
• Show an understanding of differences in marketing to customers in different industries and environments.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking.
• Write campaign briefs to hand off to creative and execution teams.
• Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
• Identify main data points and measurements to show the impact of our approach and strategy on our client's business.

You Have:

• Bachelor's Degree required
• 4+ years' experience in data-driven marketing – specifically CRM/ email / direct mail / SMS / push
• Hands-on skills using data and research to guide decisions (proficiency in excel maintaining complex spreadsheets and research tools is advantageous)
• Experience with client-facing communication (writing and presentations)
• Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint (advantageous)
• Prior experience incorporating internal and external feedback on an iterative basis.
• Experience using business knowledge to identify new business and marketing opportunities.
• Salesforce Marketing Cloud or Braze experience (advantageous)
• Experience working on several projects simultaneously that are delivered on time, as well as networking and the ability work with a diverse team.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• 20-40% travel

The annual salary range for this position is $68,000-$85,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs.

Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location: USA - Remote - Colorado

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work.