Go-to-Market Engineer

GOARC; Franklin (VA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity stake

Founding-team GTM scope

Proximity to CEO

Job summary

GOARC is hiring a founding GTM technologist to design, ship, and scale the AI-powered revenue stack. You will own the data, automations, and content infrastructure that drive outbound, engagement, and account-based strategies in a high-growth environment.

You will work directly with the CEO and head of sales, building a scalable system that turns a set of tools into an intelligent, cohesive revenue engine with measurable pipeline impact.

Qualifications

• 2–5 years in early stage B2B startups, ideally as an early GTM hire.
• Hands-on experience using AI in real workflows (LLMs, automation).
• Comfort with API integrations and basic SQL data querying.
• Familiarity with modern GTM stack tools listed above.

Responsibilities

• Own the full go-to-market tech stack and revenue engine.
• Design, ship, and improve AI-powered workflows for GTM.
• Collaborate directly with the CEO and head of sales.
• Turn GTM tooling into a cohesive, scalable system.
• Build dashboards for pipeline reviews and visibility.

Skills

GTM strategy

AI workflows

SQL / data querying

APIs and integrations

LLM tooling

Hands-on execution

Tools

Clay

Apollo

HubSpot or Salesforce

LinkedIn Sales Navigator

Smartlead / similar outbound tool

n8n / Make / Gumloop

Claude Code / Codex / Gemini CLI

Job description

About GOARC

GOARC is anAI-native B2B SaaS companyhelping industrial organizations protect their people, improve frontline execution, and reduce operational risk.

Our platform brings intelligence, automation, and real-time visibility to some of the most complex and high‑stakes operating environments in the world. GOARC helps companies move beyond reactive safety and operations management toward a smarter, more predictive, AI-driven way of working.

The market opportunity is massive. Industrial companies are under pressure to modernize, improve safety performance, reduce risk, and operate with greater speed and precision. GOARC is built for that moment.

We have a clear industry‑leading offering, a wide‑open market, and a leadership team with a proven track record of building category‑defining companies. GOARC’s CEO and SVP of Revenue Operations have helped build two companies valued at more than $1 billion in this category.

For the right person, this is a rare opportunity to get in early, learn directly from proven leaders, and help build the next great AI‑native industrial SaaS company.

The Opportunity

GoARC has strong demand and seasoned leadership that is personally running demand gen and outbound. What’s missing is the system underneath: the data, the automations, the content infrastructure, the AI workflows that turn a sophisticated sales motion into a compounding revenue machine.

That’s the job. You are part GTM strategist, part technical backbone of our revenue engine. You will design, ship, and continuously improve the systems, automations, and AI‑powered workflows that help our small, sharp go‑to‑market team operate at a level that looks impossible on paper. You will build the infrastructure that lets us scale without proportional headcount.

This is a high‑visibility, high‑ownership founding role. You will own the full go‑to‑market tech stack. You will work side by side with the CEO and head of sales. You will turn go‑to‑market from a set of disconnected tools into a cohesive, intelligent system.

What you’ll build in your first 6 to 12 months

• The trigger‑moment content engine. Structured intake of customer stories, transcripts, and field notes, transformed into an LLM‑readable repo that powers personalized outreach, case studies, and account‑specific assets at scale.
• The data and enrichment layer. ICP definition, data enrichment orchestration, intent and signal pipes (LinkedIn, news, hiring triggers, M&A), prospect list automation. The system the rest of GTM runs on.
• The outbound and follow‑on comms stack. LinkedIn (automated and CEO‑amplified), email sequencing, multi‑touch nurture, AI personalization layered over named‑account lists.
• The attribution and pipeline review. Dashboards the CEO can run in fifteen minutes a week. Source‑to‑revenue visibility. The truth, not vanity metrics.
• The internal AI workflow library. Claude Code, n8n, Make, or a similar iPaaS or agentic coding tool, MCPs and APIs wired into our stack so the team gets leverage out of every contact, every signal, every customer conversation.

Day to day

A morning might be writing a Clay table that enriches a fresh list of plant‑level operations VPs across 200 process‑industry sites, wiring it into a sequenced campaign in Smartlead, and routing replies to the right person automatically. The afternoon might be sitting with the CEO turning a 45‑minute customer call recording into three field‑ready content assets and a templated case‑study draft. The next day you might be debugging a Salesforce‑to‑HubSpot sync, or shipping a Claude‑powered agent that drafts personalized LinkedIn messages off real‑time hiring signals, or rebuilding the pipeline dashboard so the weekly review takes 20 minutes instead of two hours.

You are hands‑on every day. You ship systems. You experiment quickly. You solve messy real‑world problems with software, AI, and judgment.

Must‑haves

• Self‑starter. You see what needs to be built and you build it without being asked.
• 2 to 5 years in early stage B2B startups, ideally as one of the first GTM‑side hires.
• Hands‑on experience leveraging AI and LLMs in real workflows – Claude, OpenAI, agentic tools like Claude Code, not slideware.
• Comfortable with API integrations and basic SQL / data querying.
• Required familiarity with the modern GTM stack: Clay, Apollo, HubSpot or Salesforce, LinkedIn Sales Navigator, an outbound tool (Smartlead, Instantly, or equivalent), a workflow tool (n8n, Make, or Gumloop), and/or agentic coding tools like Claude Code, Codex, or Gemini CLI. These are not bonuses. You cannot do this job without them.
• Technical, but not a software engineer. You wire systems together, write the SQL, hit the APIs, build the automations. The job is not to ship product code or sit in sprint planning.
• Has taste to write well enough to draft sequences, content, and briefs without a copywriter standing by.
• Comfortable working directly with a professional, hands‑on CEO.
• Bias to build. You’d rather ship one rough automation today than design three perfect ones for next quarter.

Nice to have

• Background in industrial software, EHS, operations, compliance, or OT – or a track record of getting up to speed fast in unfamiliar industrial buyer contexts.
• You’ve built a customer‑evidence repo from raw transcripts and stories before.
• You’ve wired LLM workflows into a real revenue motion that drove pipeline.
• You’ve managed outbound email and messaging at scale.

Not the right fit if

• You’re a software engineer curious about a GTM‑adjacent role but you have no experience with GTM tools.
• You’re a VP Marketing operator who manages rather than builds.
• You’re a pure strategist. Execution capacity is what we need.
• You’re a demand‑gen specialist whose strength is optimizing inbound funnels. We don’t have inbound yet.

How we work and what you get

• Founding‑team GTM scope, equity, and proximity to the CEO.
• The first in‑house GTM hire at a company with marquee enterprise customers, fresh capital, and a 10‑year head start on the product.
• An operating model built for this era: AI tokens and lightweight workflow tools replace classic seat‑heavy Mar/Sales Tech. Your stack will look different from the average GTM team’s. Higher variable usage on AI and automation. Lower fixed SaaS seat spend. More leverage per dollar.

Full standard benefits package:

• Medical, Dental, and Vision
• Standard vacation and holiday days
• 401(k)