Go-To-Market Enablement Manager

LucyRx; Bethesda (MD); On-site; USD 70,000 - 90,000; Full time

Job summary

LucyRx in Bethesda, MD, seeks an experienced professional to enhance sales enablement and team communication. The role requires a bachelor’s degree and at least 5 years in sales training or enablement, emphasizing project management and clear communication. You will manage client communications and training for Sales and Client Success teams, ensuring resources are aligned and accessible. Additional familiarity with healthcare sectors and CRM tools is preferred.

Qualifications

• 5+ years of experience in sales enablement, sales training, or field communications.
• Ability to translate complex information into clear, actionable guidance.
• Experience coordinating cross-functional work.

Responsibilities

• Support development and upkeep of segment-specific sales tools.
• Coordinate client-facing communications, including updates and program launches.
• Manage a structured client communication calendar.

Skills

Project management

Verbal communication

Written communication

Cross-functional coordination

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

HubSpot

Marketo

Job description

Role And Responsibilities

• Segment Enablement & Channel Support (Scope includes TPAs, employer segments, and brokers/consultants)
• Maintain and organize segment-specific knowledge into clear, reusable guidance for the field
• Support development and upkeep of segment-specific sales tools (e.g., overviews, one-pagers, PowerPoint slide libraries) in partnership with Content & Creative
• Coordinate a regular communication cadence for priority segments (e.g., newsletters, updates, partner communications)
• Support alignment across Sales, Client Success, and Marketing to drive consistent outreach and follow-through
• Adapt and update segment materials and communications as LucyRx grows, including during acquisition and integration efforts
• Client Communications
• Coordinate and execute client-facing communications, including updates, program launches, surveys, and educational materials
• Manage a structured client communication calendar to ensure timely, consistent, and well-paced outreach
• Support onboarding, activation, and ongoing engagement communications, including execution of key programs such as Lucy Cares and new client welcome communications
• Partner with Client Success to ensure the field is informed and equipped to reinforce client communications
• Reduce ad hoc or reactive outreach by improving communication planning and structure
• Sales Readiness & Field Enablement
• Support training and enablement efforts for Sales and Client Success teams
• Help define training needs and priorities based on business goals, field feedback, and upcoming initiatives
• Build and manage a regular enablement calendar
• Coordinate with subject matter experts to develop and deliver training sessions
• Translate messaging into clear talk tracks and field-ready guidance
• Support ongoing learning and track enablement effectiveness (e.g., training participation, material usage, field feedback) to improve adoption
• Ensure training replays and supporting materials are organized and accessible
• Own and maintain the Sales and Client Success Hub (intranet) as the source of truth for field-facing materials and guidance
• Manage the internal GTM communication cadence, including newsletters and field updates
• Maintain standards and organization for enablement content
• Communicate priorities, messaging updates, and key actions to Sales and Client Success teams
• Gather feedback from Sales and Client Success to identify gaps and translate high-volume needs into clear briefs for Marketing
• Help reduce reactive requests by surfacing high-volume needs that can be solved scalable
• Build more repeatable approaches to reduce one-off requests and improve consistency across the field
• Reinforce use of approved, up-to-date resources across the field
• Cross-Functional Coordination
• Act as a bridge across Marketing, Sales, Client Success, Clinical, and Operations to ensure work is aligned and usable in real-world field scenarios
• Support alignment across teams to reduce rework and improve execution speed
• Ensure work progresses efficiently from intake through delivery

Qualifications And Education Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• 5+ years of experience in sales enablement, sales training, field communications, or a similar execution-focused role
• Demonstrated experience supporting Sales and/or Client Success teams with materials, communications, or training
• Strong project management skills with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously
• Ability to translate complex information into clear, actionable guidance
• Experience coordinating cross-functional work
• Strong written and verbal communication skills, with a focus on clarity, structure, and usability (not long-form content creation)
• Ability to operate effectively in a fast-paced, high-volume environment with shifting priorities
• High attention to detail and strong organizational discipline to maintain accuracy and consistency across materials and communications

Preferences

• Experience in healthcare, insurance, PBM, or another regulated industry
• Experience working in a growth-stage or high-change environment
• Experience supporting partner channels such as TPAs, brokers, or consultants
• Experience managing or contributing to enablement tools such as sales hubs, intranets, or knowledge bases
• Familiarity with CRM or marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Experience supporting internal communications or training programs

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This is a largely sedentary role; however, some standing, walking, bending, and reaching may be required. Regularly operates in an office or home office setting which involves utilizing a computer, mouse, keyboard, and occasionally operates other standard office equipment, such as printer, copier, phone. Travel may be required by either car or airplane, or a combination of multiple modes of transportation.