Go-to-Market Associate

hud; San Francisco (CA); On-site; USD 80,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

Lunch and dinner

401k match

Equinox membership

Commuter benefits

AI tools tokens

Job summary

HUD is seeking a GTM Associate to join the San Francisco team. You will work with the commercial team across sales development, hiring, GTM operations and special projects, starting with running the SDR team and helping hire and onboard new starters.

The role is broad and evolving, with responsibilities spanning outreach, hiring, partnerships, and cross-functional projects, plus occasional SF-based events and AI-driven automation. Visa sponsorship is available for strong candidates.

Qualifications

• 2–3 years in a GTM role such as sales development, business development, sales or revenue operations, or a startup generalist role.
• Experience owning targets or outcomes, and a track record of hitting them.
• Experience training, coaching or leading others, formally or informally.
• Strong organisation and judgement to prioritise competing demands and keep commitments on track.
• Clear spoken and written English, and comfort moving between hands-on work and bigger-picture questions.

Responsibilities

• Run the day-to-day of the SDR team: set outreach and listing targets, run stand-ups, review calls and messages, and give regular feedback.
• Co-own SDR hiring and onboarding: screen applicants, run work trials, and onboard new starters with product training, scripts and tools.
• Own GTM operations: keep the CRM, pipeline data, playbooks and tools in good shape, and send a weekly update on outreach and listings.
• Turn current buyer demand into outreach priorities, working with the commercial team.
• Support deals and partnerships where needed, from preparing materials to coordinating handoffs with senior teammates.
• Take on cross-functional projects with the founders, turning open-ended questions into clear recommendations and simple, scalable systems.
• Help with San Francisco-based GTM activity such as events, community meetups and local partners.
• Active but thoughtful use of AI to automate as much of the above as possible.

Skills

GTM experience

Team leadership

English proficiency

Tools

CRM tools

AI tools e.g. Clay/Apollo

Job description

GTM Associate - San Francisco

Department: GTM

Location: San Francisco

Employment Type: FullTime

About HUD

HUD's mission is to build reliable, fair and open infrastructure for AI data. We want data to be valuable for the people who create it and trustworthy for the labs that train on it. Our team is a quickly growing group of researchers, engineers and operators building the economy that shapes what AI will become. Backed by $16M from top VCs and YC (W25), our marketplace and platform are used by startups, Fortune 500 companies and frontier labs.

About the role

We’re looking for a GTM generalist to join our San Francisco team. You’ll work closely with the commercial team across sales development, hiring, GTM operations and special projects.

This role covers several things at once, and its scope will change as HUD’s needs change. Today that includes running our Sales Development team, who persuade businesses and individuals to list useful data on HUD, and helping us hire them. Over time it may lean more towards sales, operations, partnerships or something new, depending on where you can have the most impact.

Responsibilities

This role is intentionally broad and will change depending on the company’s needs, but the focus of your first 3-6 months may include (but is not limited to):

• Run the day-to-day of the SDR team: set outreach and listing targets, run stand-ups, review calls and messages, and give regular feedback.

• Co-own SDR hiring and onboarding: screen applicants, run work trials, and onboard new starters with product training, scripts and tools.

• Own GTM operations: keep the CRM, pipeline data, playbooks and tools in good shape, and send a weekly update on outreach and listings.

• Turn current buyer demand into outreach priorities, working with the commercial team.

• Support deals and partnerships where needed, from preparing materials to coordinating handoffs with senior teammates.

• Take on cross-functional projects with the founders, turning open-ended questions into clear recommendations and simple, scalable systems.

• Help with San Francisco-based GTM activity such as events, community meetups and local partners.

• Active but thoughtful use of AI to automate as much of the above as possible.

Experience

You may be a good fit if you have:

• 2–3 years in a GTM role such as sales development, business development, sales or revenue operations, or a startup generalist role.

• Experience owning targets or outcomes, and a track record of hitting them.

• Experience training, coaching or leading others, formally or informally.

• Strong organisation and judgement to prioritise competing demands and keep commitments on track.

• Clear spoken and written English, and comfort moving between hands-on work and bigger-picture questions.

Strong candidates may also have:

• Early-stage startup experience, especially in a role that changed shape as the company grew.

• Experience hiring or managing contractors or remote team members.

• Experience using AI or tools such as Clay or Apollo to automate workflows, not just for research.

• Interest in AI and data.

We prioritize technical aptitude and learning potential over years of experience. Motivated candidates are encouraged to apply even if they don't meet all criteria.

Team & company details

You’ll work with HUD’s commercial team and the founders, and lead our SDRs. Senior teammates will support technical assessments, pricing discussions and contract questions.

• Team Size: ~35 people currently, mostly full-time in-person, but some remote.

• Our team: Our team brings together five International Olympiad medalists across IOI, ILO and IPhO, researchers published at NeurIPS and ICLR, and engineers and researchers from Google DeepMind, Amazon, AWS, Meta, Qwen, GLM, and Mercor. It also includes operators from BCG and Uber, the first security hire at one of the largest crypto exchanges, serial AI startup founders, former quant researchers, artists and the former #1 ranked Catan player in the world.

• Company stage: We have 8 figures in funding and are scaling profitably and quickly to meet very strong demand.

Logistics

• Employment: Full-time.

• Location: San Francisco-based, in our Union Square office.

• Time Zone: Pacific Time business hours, with some calls overlapping Singapore.

• Visa Sponsorship: We provide support for relocation and visas for strong full-time candidates to the US or Singapore.

• Timeline: Applications are rolling. The process is 2 technical interviews and a 2-3 day work trial.

What we offer

• Competitive compensation

• 100% covered top-of-the-line medical, dental, and vision (US and Singapore employees)

• Lunch and dinner for in-office employees

• Company-wide holiday break (Christmas Eve to New Year’s Day) on top of PTO and paid holidays

• 401k with a 4% match

• Other perks including an Equinox membership and commuter benefits (US employees) and a health/wellness stipend (Singapore employees)

• Unlimited* access to tokens for ChatGPT, Claude Code, Cursor, etc. By unlimited, we mean no one on our token usage leaderboard has ever hit a limit. So we have no idea what the limit is.

• Two top-floor offices in San Francisco’s Union Square and Singapore’s Raffles Place

• Annual travel budget to visit either office

Compensation

San Francisco-based | Full-time | USD 80,000–130,000 annual OTE

The range is annual total pay at target, including performance-related pay earned by meeting goals. Your offer will specify the base salary and performance-pay split.

Due to high volume, we may not actively respond to every application, but feel free to contact us at [e-mail] or elsewhere if we missed your application!