GM, University Athletics Partnerships & Sponsorships

100 LEARFIELD; Philadelphia (Philadelphia County); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Job summary

Learfield is seeking a dynamic General Manager to lead our Sports Properties and serve as the primary liaison to the university’s Athletics Department. You will oversee the multimedia rights agreement, and manage the partner platform while cultivating strong, trusted campus relationships.

You will lead day-to-day property operations, support sales efforts, mentor a small team, and collaborate with university leadership to implement marketing and sponsorship strategies that align with Learfield

Qualifications

• 6+ years in sponsorship sales, sports marketing, or related B2B roles with measurable success.
• Experience managing others and growing as a team leader.
• Strong knowledge of sponsorship strategy, marketing channels, and activation.
• Excellent communicator with relationship-building and presentation skills.
• Ability to collaborate across multiple teams and external partners.
• Strong organizational skills and ability to juggle priorities.

Responsibilities

• Serve as the primary liaison between Learfield and the university’s Athletics Department.
• Oversee multimedia rights execution reflecting the university’s mission and branding.
• Lead the property team with coaching and performance support.
• Achieve revenue goals by selling integrated sponsorship packages across platforms.
• Build relationships with sponsors, university contacts, and stakeholders.
• Collaborate with regional and corporate teams to ensure client satisfaction.
• Develop annual budgets, business plans, and forecasts for property accountability.
• Represent Learfield in meetings, campus initiatives, and events.
• Foster an inclusive, team-first culture across property and organization.
• Maintain strong relationships with university partners and staff.

Skills

Sponsorship sales

Team leadership

Relationship management

Strategic thinking

Communication

Cross-functional collaboration

Sports marketing

B2B

Education

Bachelor’s degree

Job description

Learfield is seeking a dynamic General Manager to lead our Sports Properties and serve as the primary liaison to the university’s Athletics Department. You will oversee the multimedia rights agreement, and manage the partner platform while cultivating strong, trusted campus relationships.

You will lead day-to-day property operations, support sales efforts, mentor a small team, and collaborate with university leadership to implement marketing and sponsorship strategies that align with Learfield